It’s a question marketers have been dealing with for decades: how do you handle a celebrity spokesperson who just won’t behave? Solving the issue may not be any more difficult than it was years ago, but the occurrences may be more common. With a general trend toward decreasing privacy in society, there are simply more opportunities for a spokesperson to embarrass himself and the company he represents. Gilbert Gottfried found this out the hard way, after being relieved from his long-running gig as the voice of the Aflac duck because he tweeted insensitive jokes following the earthquake and tsunami in Japan. It just so happens, according to Stuart Elliot writing in The New York Times, that 75% of Aflac’s revenue comes from the Japanese market. [click to continue…]
There are certain times during the year when the attention of sports fans turns toward men wearing suits. The NBA draft–when newly minted young millionaires show off their questionable style sense on national TV–is just one example. During the last few weeks, for instance, the eyes of NFL fans have been glued to news reports coming from the labor negotiations being held between the owners and the player’s union.
There’s still a long way to go before the scheduled start of the NFL season, but when there is even a slight chance that a multi-billion dollar industry won’t exist for a year, the business world takes notice. Because not only do the players and the owners stand to lose out if this work stoppage persists, but all the surrounding industries that depend on the NFL also face the risks associated with an interrupted football season. [click to continue…]
Remember when soccer mom was the most important political demographic in America? Things have changed, but only slightly: the new hot category for marketers is the blogger mom.
And why wouldn’t blogger moms be important? According to research done by eMarketer and cited in Pradnya Joshi’s The New York Times article, “Harnessing the Power of the Mom Blogger,” nearly four million women with children maintain blogs and that moms in general are more likely than the average person to consult blogs, presumably to seek out parenting ideas and advice. [click to continue…]
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