by Avi on August 16, 2010
There are, no exaggeration, hundreds of companies producing food that focuses on health and nutrition. Hundreds. These include big players, small start-ups, and everything in between. There are also innumerable examples of companies which have attempted to make themselves known and accomplish something positive for the world through that effort known as cause marketing. Even this particular combination of a healthy food company attempting to do some good isn’t unique. But just because something has already been done before doesn’t mean that there isn’t room for some innovation, for a surprise twist. And that’s exactly what Kind Healthy Snacks, the New York based health food business, has done. [click to continue…]
http://www.phonemarketinginsider.com/cause-marketing-kind/
by Avi on August 9, 2010
As someone who’s in the business of selling textbooks, I know that convincing a professor to adopt a new book for her classes is a long and arduous process. There are several good reasons for this. For one, there’s a certain comfort that comes along with using a product you’re familiar with. And don’t underestimate how much time it takes to rewrite syllabuses, assign readings, and make the other adjustments that a new book requires. These justifications are all reasonable, which makes the inertia chaining a professor to a particular book all the more challenging to overcome. [click to continue…]
http://www.phonemarketinginsider.com/marketing-inertia/
by Avi on August 2, 2010
Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to cut out the “next” part in the equation, because interactivity is already here, in a big way. [click to continue…]
http://www.phonemarketinginsider.com/grease-interactivity-movies/
