From the monthly archives:
Today, ClickThroughMarketing, one of the UK’s fast-growing Internet and search engine marketing companies, announced a new call tracking add-on for Google Analytics. The Company’s clients will now be able to track phone calls from any source on their website, such as Pay-per-click, forums, affiliates, etc. Simple tracking of phone call conversions is far from novel in [...]
Question of the Month: Did Apple Really Reject Google Voice? But, as Phone Marketing Insider, I have a different question… The Blogosphere has been going crazy this month over Apple’s seeming rejection of Google Voice’s iphone application at the end of July. While Apple claimed that the Google app duplicated features on the iphone, articles [...]
Businessweek posted an interesting analysis on Google Voice and Ring Central, called “Services that Eliminate Telephone Tag.” Erik Hesseldahl calls both of these services “call management.” They are both geared towards not missing calls, routing calls to the right numbers, and sending calls straight to voicemail. They are about “arranging call connections.”
CallFire to Deliver Cloud Telephony through 8×8 CallFire just signed with 8×8, to use their enterprise class SIP voice trunking services for CallFire’s cloud telephony solution. While the lines between customer and partner are now blurred, CallFire is hoping for their voice quality to be crystal clear.
