From the monthly archives:
Interesting. While two weeks ago I wrote a defense of call tracking, in response to an article on searchengineland, it appears now that they too would agree of the need of call tracking for analytics. In their latest piece, under their small is beautiful column, they write, “Man Cannot Live by PPC alone. Can He?”
Businessweek just compiled a great list of the open-source telephony applications that are out there. For those of you who have little familiarity with the world of open source telephony, this list is a good starting point for you to learn more.
DMG Consulting’s recent naming of Contactual’s Hosted Contact Center as a leading solution will surely give them a boost. But, as PhoneMarketingInsider, a blog covering everything about phones, sales and marketing, this recognition contains additional value.
“In an era of dynamic Web apps, phone infrastructure has been stuck in the last century: capital-intensive, hard to automate, and even harder to scale. With Cloudvox, if you can sketch it, you can build it,” said Troy Davis, CEO of Seven Scale, the company behind Cloudvox. How does Cloudvox make building phone apps as [...]
As I raised in the previous post on behavioral targeting, companies today are trying all different ways to target and capture customers through ads. But if companies are going to dedicate time, energy and funds to targeting, then they must be able to evaluate their processes through tracking. We already discussed the benefits of call [...]
Watch out Skype… here comes Vivox with a voice chat application for facebook. Check out Vivox’s youtube tutorial for Firefox or for Internet Explorer. Now alive and running in Beta, Vivox’s voice chat does just what it sounds like – it allows facebook friends to chat by voice. With a very low switching cost, and a quite [...]
