From the monthly archives:
Do outdoor billboards make for interesting marketing? While these traditional advertising tools might seem to stand unchanged for the past few decades, some novel approaches are breathing life into an old tactic. Coca-Cola has made a splash in recent days by purchasing a stake in the digital billboard business, leasing billboard locations directly from outdoor [...]
Let’s continue to develop what’s turned into the theme of our posts this week: marketing can be more effective when the hard-sell is avoided. David Meerman Scott refers to this approach as building your brand bank account. Take it away, David: The concept is that each brand has a virtual bank account with items being [...]
As I was reading VoIP monitor, and saw the new announcement of Positron and babyTel’s new announcement of their interoperability, a thought crossed my mind. For small to mid-sized businesses with little experience in telephony, or VoIP in particular, reading these daily news reports about VoIP interoperability tests, SIP Trunking, Asterisk based business phone systems, [...]
We’ve mentioned Pepsi’s big decision to redirect its marketing strategy from a 30-second Super Bowl ad to social media a couple of times here already. But what are they doing in social media? Is it working? And, more important, how is this campaign changing the marketing landscape? First, let’s start with the specifics of the [...]
The plans for Astricon 2010 Open Source Telephony Conference and Exhibition are up and running, so mark your calendar to be just outside Washington D.C. on Oct. 26-28. The press release announced: AstriCon gives all members of the Asterisk community—from telephony enthusiasts to people betting their businesses on the booming appeal of Asterisk communications—a forum [...]
Snom technology announced its new partnership with ScopServ International, which expands its VoIP services compatibility with open source systems.“This combination gives users an interoperable end-to-end telephony system from server to desktop,” said Denis Trépanier, president and CEO of ScopServ. How does this partnership provide added value for Snom’s customers? With ScopServ’s ScopTEL IP PBX, a [...]
According to an interesting Reuters article, Facebook may have already become a technological “lock.” Let’s go straight to Reuters’ description of why Alyssa Ravasio stayed committed to Facebook despite her annoyance at the social networking site’s unpredictable privacy settings: Tech-savvy Ravasio, a 21-year-old UCLA student designing her undergraduate degree around the Internet’s impact on society [...]
Have you ever heard of Google’s Wonder Wheel? I sure hadn’t–that is, until John Jantsch wrote a fascinating post about gleaning valuable information from this alternative visual search display. (The above photo is the Wonder Wheel for a simple search of phonemarketinginsider.) According to Google, here’s what the Wonder Wheel is:
Vocalocity, a leading VoIP provider that exclusively services small businesses, announced Wain Kellum as their new CEO. Vocalocity hopes that Kellum’s leadership experience with “a variety of technology companies through various stages of growth and exit” with drive Vocalocity’s 20 employee team to successful accelerated growth. Kellum commented in the press release, “Vocalocity has a [...]
If Mashable is to be believed–and I think it should be–location-awareness has already emerged as one of the big social media trends of 2010. While such familiar names as Twitter and Yelp have incorporated location-based capabilities into their existing services, the big player at this moment is Foursquare. But what is Foursquare? Here’s Pete Cashmore, [...]
You know that old adage about a picture being worth a thousand words? According to Al Ries, one thousand words might not be nearly enough: Nothing is as powerful in marketing as a combination of a simple verbal nail (“the real thing”) and a powerful visual hammer (the contours of the Coke bottle). You have [...]
