From the monthly archives:
Is Apple getting into the ad business? On Friday, Apple unveiled to Online Media Daily their plan to launch a new mobile ad platform together with the ipad release. Here’s a snippet of how Wired sees the future of Apple’s targeted mobile ads: So, why is Apple getting into advertising, assuming this report is accurate? [...]
Here’s a case of spectacular online PR that I got to personally experience. I recently attended a talk given by James Wood (book critic for The New Yorker and a professor at Harvard) at the 92nd Street Y in New York City. I’m not a regular at the 92Y, but Wood was discussing the short-story [...]
As a writer about phones and marketing, the challenge of conveying the benefits of technology to the broader public hits close to home. That’s one of the reasons that I admire Google. To my mind, one of Google’s greatest contributions is their ability to make a sophisticated technology easily accessible to the non-techie public. Here’s [...]
Rob Walker–he of the Consumed column in The New York Times, the Murketing blog, and several other related projects–is one of my favorite active writers because he thinks long and hard about all of the following: consumer culture in America, objects, and, most important, our relationships to objects. I’ve been following Walker’s work for a [...]
Ifbyphone’s blog just announced a contest to win $100 through their newest feature release VotebyPhone. Beyond the enticing $100 prize, for one chosen winner, this contest gives you a great and simple opportunity to see how VotebyPhone works. Here’s how the contest works: Call 877-507-9693 Predict the Men’s NCAA Basketball Champ View poll results in [...]
James Surowiecki, who writes The Financial Page for The New Yorker, marks the occasion of Apple’s impending release of its iPad–which, even priced more modestly than many had expected, is still significantly more expensive than its putative competitors–by examining the company’s strategy of producing only high-end products. Let’s hear from Mr. Surowiecki: For Apple, which [...]
Employees, clients, colleagues, patients, buyers, service providers, pharmaceutical companies… how do you manage all of your internal and external communication lines? Healthcare organizations don’t always have much time to spare when it comes to returning patient calls, contacting medical device suppliers, and consulting with other physicians. In emergency medical situations, the need for speedy contact [...]
Like most other fields, marketing has felt the effects of the green movement. People care about energy consumption, about sustainable processes, about organic foods, and about a few dozen other points on the green checklist. With everyone making the green claim, how’s an organic cereal company to differentiate itself from the crowd? Marty McDonald and [...]
Back a few months ago, I saw that Chris Brogan was thinking in really interesting ways about using social media to create what he calls the new customer aware world: Does your company know who you are? Do they know who you know? Do they know what you do? Maybe. Probably. Somewhat. Does your company [...]
While businesses regularly evaluate where they can cut on spending, certain activities remain out of the pail of the considered options. Why? They’re just too important. AT&T just surveyed small businesses and found that 2/3 of business owners believe that wireless technologies are critical to their continued survival. AT&T’s announcement details the findings, and the [...]
As a marketing blog, we’re very interested in ads. For a long while, ads were just about the only thing marketing was about. But, as we’ve mentioned here before, the traditional type of hard-sell ads we’re used to can be problematic and ineffective. Is marketing really all about ads? And, if it isn’t, is it [...]
