From the monthly archives:
I’ve watched a few web series in my time, but my viewing habits have mostly followed the pattern that Larry Dobrow outlines in a recent article, “How to Build a Web Series People Will Keep Watching,” which ran in AdAge. In my case, I’ll stumble upon a great web video, watch the linked-to offering, check [...]
Did you know that there is a battle raging for the soul of the household lubricant business? Did you know that there is a soul of the household lubricant business to be battled over? Well, there is. And, like so many other competitions focusing on consumer products, this rivalry takes the form of a contest [...]
Whether you’re standing behind a ticket counter for a NBA playoff game, sitting at a reception desk, or in your office on the phone, you will be a lot happier in your job if your waiting customers are also happy. If you can’t change the length of the line, then how do you keep your [...]
Because I’m something of a baseball obsessive I learned of the contract extension signed by Philadelphia Phillies slugger Ryan Howard on Twitter within minutes of the news first being reported. And then I read analysis of the transaction on about four different baseball websites with sabermetric leanings. Most of the reactions were somewhat less than [...]
As the blog writers for Phone Marketing Insider, we (Rocky and Avi) enjoy the opportunity to write about the fascinating intersection between phones and sales, marketing, and advertising. In the end of the day, though, we depend on you – our readers – to guide us in writing about what also interests YOU. So go [...]
Sometimes things in life just work out. This is no less true for bloggers as it is for regular people. The only difference is that in the blogging world, these fortuitous events have more to do with coming across great content that you know will fit in perfectly on your site. Today is one of [...]
The ability to become smarter, whether in business, marketing, sales or life, is not just about improving your IQ. It’s about using the right tools to channel the way that you think. Just imagine taking your recently hired sales person and placing them behind a desk to answer the phone without knowing anything about who’s [...]
After talking earlier this week about some ways that businesses should be using social media for the purposes of social media, I thought we should devote a little thought to the other major way that businesses are digitally communicating with potential customers: blogging. We love blogging here at PMI. It’s just a really exciting medium [...]
How many times have you rushed to an appointment at a doctor’s office, only to sit in the waiting room for minutes to hours anticipating your turn? While it’s hard to blame the doctors, who are balancing appointments with all different levels of urgency, a better system for handling this common problem would inevitably alleviate [...]
Here’s a subtle way of marketing that’s so subtle and so good that we, or at least I, wouldn’t ever think that this is marketing. (This, by the way, is when you know that marketing is really good.) But that’s why we have John Jantsch, to remind us of things that are so simple that [...]
