From the monthly archives:
Do you regularly read or edit a blog about marketing and advertising? Do you have a favorite blog about new phone technologies? We want to keep our Phone Marketing Insider readership at the crossroad between marketing/advertising on the one hand and new phone technologies on the other. So we’re compiling a list of top blogs [...]
Despite Facebook’s simplified privacy settings, the debate over whether Facebook is doing enough to protect user privacy continues… Where do you stand in the debate? CALL (877) 594 – 5392 to vote by phone. The more votes, the better our results… so tell all of your friends to share their opinions on Facebook’s new privacy [...]
It’s been a busy few years for Neil Patrick Harris. The actor, it can now safely be said, has escaped the typecasting which had threatened to constrain the former Doogie Howser, M.D. star to roles involving sixteen year-old doctor prodigies, an admittedly limited field. With a key role in CBS’s How I Met Your Mother, [...]
The next time that you’re on vacation or a business trip and find yourself searching for your phone and key before being leaving your hotel room, you may be in luck. Once you find your phone (anyone have any tips on that problem, by the way?) your search may be over. What’s the new solution? [...]
I know this puts me in the minority of adults on Earth, but I don’t drink a whole lot of coffee. It makes me nervous to become reliant on an external stimulus that so significantly affects something as important as my sleep schedule. I know that reveals more about me than it does about coffee, [...]
Google’s new announcement of the plugin for web users to opt-out of Google Analytics tracking sparks mixed feelings for many users. (See the full information at Google’s Privacy Center.) Take the editor in chief of SearchEngineLand, for example. In a article yesterday, The Death of Web Analytics: An Ode to the Threatened Referrer, he confessed, [...]
Well, this is no way to gain the trust of a customer. In fact, if you’re looking for a way to actively erode the trust of your buying base, you could do worse than to follow Best Buy’s example here. Consumerist, the consumer advocacy site, recently published this story reported by a reader named Donald: Best Buy has [...]
You wouldn’t know it from the marketing buzz generated by some really top-notch advertising in recent weeks, but Nike is not an official sponsor of the 2010 World Cup, set to kick off on June 11. The official apparel sponsor for this tournament is Adidas, a distinction the German-based company has held since 1970. Nike [...]
While brands run to Facebook, investing tons of money and resources to build up their community of fans, the questions abound. How does a company measure the value of their constant Facebook marketing initiatives? What is a company’s liker base really worth? Let’s discuss two ways of investigating the value of your Facebook marketing campaign [...]
You can’t claim that JetBlue isn’t willing to try new things. We spoke just last week about the company’s attempt to create a user-generated experiential ad campaign in order to avoid disrupting customers from the activities that they’d rather be doing. And we noted the problems the company might run into by following this approach. [...]
Spring is in the air. I know technically spring began around two months ago but–aside from a few warm days which seemingly serve the sole purpose of getting everyone’s hopes up before another week of mid-50s and rain forecasts–in New York, at least, it seems like the good parts of spring are actually here. And [...]
