From the monthly archives:
I’m fairly young. But I still remember a time when the internet was mailed to my parent’s house on CDs, when we ordered a second phone line so that we could receive calls while someone was using AOL, and when, before all that, there was no internet at all. I’m part of the last generation [...]
With reviews and comparisons about the iPhone and Android popping up, you’re probably wondering why I’m writing yet another one. Yet, yesterday’s post on Irv’s Blog, written by the Ifbyphone CEO, adds a completely different angle to the mix. Irv’s analysis relates to the general dilemmas of the marketing world. He transcends the minutia of [...]
OK, so you’ve accomplished the Herculean task of building a committed Twitter following for your business, using the micro-blogging service in a variety of interesting and innovative ways to achieve real results. You’re using Twitter as customer service, as a method for offering discounts and deals, and, maybe most important, as a medium for helpful [...]
I’m interested in books, so let’s think about books for a second. According to Mike Shatzkin, a full 50% of all book sales–whether eBook or traditional–will be transacted online by the end of 2012. This is a staggering number, partly because it carries tremendous implications for the brick and mortar bookstores throughout the country that [...]
One of the under-reported trends of 2010 is the new conceptual understanding of service failures as markers of importance. Twitter users are greeted with the fail whale seemingly every few hours, and news outlets, instead of blaming Twitter for failing in its most basic functionality, extracted the lesson that the World Cup is a really [...]
Having recently passed our six month mark since PMI’s active launch, the editors are reviewing the blog’s benefit for the marketing and advertising world. The future of PMI depends on you, our readers. If you’ve been enjoying reading Phone Marketing Insider and would like it to keep going, please take action in one of the [...]
Many marketing agencies repeatedly ask themselves how to measure the direct marketing response rates of their different marketing campaigns. Yet, while the actual response rates of your marketing campaigns are important, their success is hard to evaluate if you look at them as stats independent of marketing benchmarks. The DMA’s 2010 Response Rate Trend Report provides [...]
Most companies monitor their brands online in fairly predictable and simple ways: Google alerts, Twitter keyword searches, and reading blog comments. This, of course, is a great start, but there’s plenty of room for innovation here. Leave it to Gatorade, the sports-drink giant which has been leading the way in marketing ever since Michael Jordan [...]
By now you’ve probably seen Twitter’s first efforts at advertising. Toy Story 3 has spent the last couple of weeks as a Promoted Trend, hanging out on the right side of Twitter’s web interface along with the other most popular topics circulating on Twitter. Additionally, certain keyword searches will bring along sponsored tweets. While these [...]
How much are you willing to trade your time viewing ads for free phone calls? We asked our readers this question in a recent VotebyPhone poll. Now Whistle Ads is bringing the question to the market with their new VoIP app for the iPhone, iPad and iPod Touch. As their website proclaims, “Why pay to [...]
As so often happens, once the online community identifies a gap in knowledge and strategy it doesn’t take very long at all until the market becomes saturated with information covering the topic. Consider, for instance, Twitter. It wasn’t all that long ago that debates raged regarding the long-term viability of Twitter. And now, not only [...]
