From the monthly archives:
It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]
Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]
Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
With an iPhone in one hand and a pint of Ben and Jerry’s in the other, what more could one ask for while lounging at the beach on a hot summer day? Edelman Digital’s latest advertising genius – the addition of “Moo Vision” to Ben & Jerry’s Scoop of Happiness iPhone app – cannot go unnoticed [...]
If you’ve never devoted much thought to tissue boxes, you’re probably not alone. But it might be about time that you start. Kleenex, as one would expect, certainly has been thinking long and hard about how to package its products. Unlike many–most, even–consumer products, the packaging of tissues remains on display as long as there [...]
While many of us feel like we’re only mid way through the summer, the Back-to-School advertising hype has begun. How many emails have you received so far about Back-to-School sales? As the Back-to-School marketing campaigns begin to take off, Mobile Marketer, a great news blog about mobile media, marketing and commerce, reports an increase in mobile [...]
Is there anything a phone can’t do? The answer to that question is, in most cases, no. There is, in all likelihood, nothing that a phone can’t do. After living in New York City for more than five years, I’ve become accustomed to certain realities of the city life. 24-hour bodegas, free festivals, and high [...]
The New York City real estate game is usually of interest only to New Yorkers. Let’s limit that a bit more, restricting this interest to those New Yorkers who are actively seeking a new apartment. Of course, to those unfortunate souls forced to navigate the bureaucratic nightmare that is real estate agents, security deposits, and [...]
According to TechCrunch, Google’s conducting focus groups in Dublin today to research social networking. After all of my Google searches this morning, trying to find out why Google chose this research method, I’ve come up with nothing. So, I’m turning to you, our marketing readers for some comments. The commenters on TechCrunch and Twitter don’t [...]
I recently read a 2006 case study from Mindshare that caught my attention. The client, Wrigley’s chewing gum, wanted to find out more about the Teen market for Wrigley’s Juicy Fruit Gum. True, the potential uses of phones for marketing agencies in 2010 have evolved tremendously in the past 4 years. Nonetheless, the simple ways [...]
Though most people still consider Blackberry the phone of choice for business users, the iPhone is quickly growing in popularity as a serious mobile solution for businesspeople on the move. Even if the only reference to business needs in Apple’s new commercials touting the FaceTime video calling feature for iPhone 4 is a man sitting [...]
