While businesses regularly evaluate where they can cut on spending, certain activities remain out of the pail of the considered options. Why? They’re just too important.
AT&T just surveyed small businesses and found that 2/3 of business owners believe that wireless technologies are critical to their continued survival. AT&T’s announcement details the findings, and the icon on the left from emarketer.com charts the responses.
The real question is not “what are the results of the survey?”, but rather “why do the small businesses feel that wirelesss technologies are so important?”
Jeff Kagan, an independent wireless and telecom industry analyst, answers the question “why?” with a point that we’ve been talking about all week: differentiation based competitive advantage. He writes, “Small businesses that understand the value of wireless technologies and are able to maximize the benefits they offer can create competitive advantage in the marketplace.”
Don’t think that if you don’t invest in wireless technologies, you’re bound to fail. What Jeff’s really saying is “While the concept of WiQ may not completely define which businesses succeed and those that don’t, it can serve as a ‘barometer’ of the potential impact on the bottom line.”
What other activities do you consider critical for survival, even during tough economic times?
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