Skype’s new beta release for developers, called SkypeKit, could change the whole dynamic of the world of communication. How? SkypeKit’s developer tools extend the power of Skype from the PC, Mac and Smartphone to almost any communications device (an HDTV, MID, UMPC, Tablet PC, vehicle, etc.). Here’s the picture that Skype describes on their website:
At Skype, we believe that every connected device is, potentially, a communications device. We envision a future in which you’ll see and converse with the people in your life no matter where you are or what you’re doing — sitting in your car, watching TV in your living room, or just checking the time.
While this description is cool, I want to zoom in on one sentence from a question/answer form about SkypeKit.
What is plugged into Skype?
SkypeKit developers can employ the plugged into Skype descriptor for marketing purposes.
By combining the futuristic picture of incorporating Skype into a whole variety of devices and the concrete application of SkypeKit marketing agencies could generate highly creative marketing ideas.
How do you think that marketers should utilize Skype’s new beta release to make their products “plugged into Skype?”
Related posts:
- Skype Releases Click to Call for Salesforce CRM
- Verizon Partners with Skype to Embrace Change
- iPhone FaceTime and Skype- Friends or Foes? [VoteByPhone Poll]
- Defictionalized Products: How Marketability Oversteps Its Bounds
