From the category archives:
It’s only natural. When choosing an interior designer, I look at how the designer dresses. When choosing a web graphic artist, I check out their website. One could clearly develop a case of all the interior designers who create fantastic designs, but don’t dress well themselves, or the web graphic artists who decided not to [...]
Between the Tour of California, Radio Shack’s Live for Livestrong campaign and Lance Armstrong’s crash, he’s been all over the news. Between the personal question of whether Floyd Landis’ allegations against Armstrong will prevail or whether Armstrong will once again come clear, advertisers must worry about their own concerns. An entire array of advertising and [...]
My first reaction to The Onion’s latest video, “The New Targeted Phone Service Whispers Targeted Ads into Users’ Ears,” was similar to Engadget’s “Oh man, the Onion really outdid itself this time.” What makes the video so amusing is that at the beginning it seems incredibly real and then it ventures on to the absolute [...]
The idea “location, location, location”… really hit my mind after yesterday’s announcement of Cloudvox’s new web app to find the location of any phone number. I started thinking about how new technologies and marketing plans are going back to the basic realization that people’s lives still revolve around the location in which they live. The [...]
Is Apple getting into the ad business? On Friday, Apple unveiled to Online Media Daily their plan to launch a new mobile ad platform together with the ipad release. Here’s a snippet of how Wired sees the future of Apple’s targeted mobile ads: So, why is Apple getting into advertising, assuming this report is accurate? [...]
I have to admit that even before my marketing career, I fell into the category of Super Bowl watchers that are more interested in the entertaining commercials than in the game itself. While die hard football fans may use the commercials as an opportunity to get something to eat or drink, I take my breaks [...]
Google’s new release, announced yesterday, enables advertisers through Google’s TV ads for television campaigns to use Google’s toll free numbers to track phone leads back to the TV campaign. This new release captures the same appeal as Ifbyphone’s Call Tracking video in yesterday’s post. The lesson for advertisers is simple – if you are investing [...]
