From the category archives:
Many marketing agencies repeatedly ask themselves how to measure the direct marketing response rates of their different marketing campaigns. Yet, while the actual response rates of your marketing campaigns are important, their success is hard to evaluate if you look at them as stats independent of marketing benchmarks. The DMA’s 2010 Response Rate Trend Report provides [...]
Google’s new announcement of the plugin for web users to opt-out of Google Analytics tracking sparks mixed feelings for many users. (See the full information at Google’s Privacy Center.) Take the editor in chief of SearchEngineLand, for example. In a article yesterday, The Death of Web Analytics: An Ode to the Threatened Referrer, he confessed, [...]
Mongoose Metrics just released a whole series of white papers all about call tracking. Online marketers should definitely take advantage of this great resource for learning how to use call tracking to measure the offline conversions of advertising campaigns and expenditures. One of the papers, called “Mobile Marketing for Business,” notes an interesting point about [...]
The announcement of a new partnership between two companies always brings me back to my MBA class in Business Strategy. What is the added value of the new partnership to each of the parties? Who are the winners in the partnership? Methodically dissecting a partnership’s added value can help you drill down the types of [...]
Many professionals and service providers need efficient ways to track their billable hours for corporate billing. AT&T’s SmallBiz Airtime Manager now enables professionals to track phone call and email duration more efficiently and accurately. The AT&T smartphone then sends the tracked information directly over the 3G network to a reporting site. Users can login to [...]
WiderFunnel Marketing Optimization set out on a mission to increase the phone leads for their client Saint Jude Retreat, an alternative addiction recovery program. Saint Jude had selected WiderFunnel in an attempt to increase their offline, phone conversions. WiderFunnel then began “searching for a solution that offered instant number activation, reporting flexibility and no long-term [...]
Ifbyphone, a leading provider of cloud telephony, recently created the following video, and mentioned it in their blog. The cartoon animation’s depiction of call tracking is about as simple to watch as a TV cartoon. Sometimes its the witty but short cartoons that really connect readers to a message. The message here is about the [...]
Marketers use web analytics tools for tracking online conversions quite popularly. But in order to get a full picture of where the business and customers are coming from, excellent marketers must also find ways to track offline conversions.
Interesting. While two weeks ago I wrote a defense of call tracking, in response to an article on searchengineland, it appears now that they too would agree of the need of call tracking for analytics. In their latest piece, under their small is beautiful column, they write, “Man Cannot Live by PPC alone. Can He?”
As I raised in the previous post on behavioral targeting, companies today are trying all different ways to target and capture customers through ads. But if companies are going to dedicate time, energy and funds to targeting, then they must be able to evaluate their processes through tracking. We already discussed the benefits of call [...]
Today, ClickThroughMarketing, one of the UK’s fast-growing Internet and search engine marketing companies, announced a new call tracking add-on for Google Analytics. The Company’s clients will now be able to track phone calls from any source on their website, such as Pay-per-click, forums, affiliates, etc. Simple tracking of phone call conversions is far from novel in [...]
