From the category archives:

Call Tracking

Clickthrough-Marketing

New Call Tracking Add-on for Google Analytics

by Rocky on August 26, 2009

Today, ClickThroughMarketing, one of the UK’s fast-growing Internet and search engine marketing companies, announced a new call tracking add-on for Google Analytics. The Company’s clients will now be able to track phone calls from any source on their website, such as Pay-per-click, forums, affiliates, etc. Simple tracking of phone call conversions is far from novel in [...]

Tracking Phone Calls- What’s it all About?

by Rocky on July 20, 2009

Post image for Tracking Phone Calls- What’s it all About?

While tracking PPC generated hits to your website is pretty simple, tracking PPC generated phone calls is still more complex. The reason for this difference is simple – hits take place online, while phone call conversions shift the activity generated from the PPC offline. Without some form of call tracking, the full effects of a [...]

← Newer Entries