From the category archives:
One of the most valuable lessons that I learned in my MBA degree in Global Management was that managers don’t have to possess complete expertise in all of the technical skills required for a project that they are managing. What they do have to know are the right questions to ask. TechCrunch’s feature “Twilio Releases [...]
You’re about to start running a phone marketing campaign. You outline the following scenario:
Goal: to call potential customers.
Harmful side effect: unwanted callbacks.
Warning: Do Not Block Your Caller ID!
If you find yourself blocking the caller ID on your phone before placing business phone calls, then you should head over to Ringio’s blog and read their post [...]
Thanks to the post Trackable Telephone Numbers for Franchise Direct Mail on Ifbyphone’s Cloud Telephony blog, I discovered a great article from Franchise World’s May 2010 Edition about how franchises, or really any business can use different marketing channels to boost their success in reaching target customers.
Why are franchises struggling?
The basic problem that the article addresses is [...]
“Is it a smartphone or something better?” asks the new LG commercial for the LG Ally smartphone, as the commercial builds the phone’s anticipated release with Verizon Wireless on May 20th. Is a smartphone no longer viewed as the wave of the future? The story behind the LG phone in Iron Man 2 reveals that [...]
Having recently joined the club of iphone addicts, I rarely venture for more than five minutes without looking at screens. My addiction shifts from my MacBook to my iPhone (and may one day include the iPad in between). Only when I walk into a retail store do the real life items of clothing on the [...]
In this week’s past news about the times square car bomb, oil spill in the gulf of mexico, and Nashville flooding, Americans have unfortunately confronted the fears of terrorism, environmental disaster, damage to the economy and personal property and loss of lives.
I just watched Michael Deppisch’s beautiful YouTube montage of the Nashville flooding, whose stunning photography [...]
While the question of whether to hire an ad agency or to begin a DIY (Do-It-Yourself) marketing campaign is quite interesting, it may not even surface in the marketing meetings of many small businesses, due to their limited budgets. Instead, the question may sound more like, “Since we can’t afford to hire an ad agency, [...]
The ability to become smarter, whether in business, marketing, sales or life, is not just about improving your IQ. It’s about using the right tools to channel the way that you think. Just imagine taking your recently hired sales person and placing them behind a desk to answer the phone without knowing anything about who’s [...]
Despite or perhaps in light of the flattening of the world in global business, did you ever seek the connection between a phone number located on a browser and that phone number’s location? As of today, you can fulfill this curiosity, for FREE, with Cloudvox’s launch of their new Digits API (check it out at [...]
When drafting your marketing message, how much do you try to follow popular trends? If you decide to rewrap the packaging around your message, do you change your activities as well?
In the VAR guy’s blog post “Fonality Repositions: Goodbye to Open-Source, Hello Cloud,” he makes a pretty strong statement about Fonality’s move from one trend [...]
As a writer about phones and marketing, the challenge of conveying the benefits of technology to the broader public hits close to home. That’s one of the reasons that I admire Google. To my mind, one of Google’s greatest contributions is their ability to make a sophisticated technology easily accessible to the non-techie public.
Here’s a [...]
