From the category archives:
Many pundits reacted with amusement to the very idea of the SEO industry, to the fact that Google had become so influential that a thriving business sector arose to manage the search giant’s secret algorithm. However, with news that Facebook has very recently passed Google in “time spent,” a metric that measures the total amount [...]
An interesting email popped up in my inbox the other day. I would like to share it with you: Dear Avi, Yesterday, you may have had trouble instantly watching TV episodes or movies due to technical issues.
In a decision that should surprise precisely no one, AdAge has declared Apple to be the Marketer of the Decade. The last ten years have marked a real transformation of the company, one which now enjoys perhaps the strongest brand equity of any company out there. In other words, this honor is completely deserved. As [...]
Just the other day I was catching up on last week’s episode of Modern Family–how great was Jay slapping those chickens?–when I noticed that one of Hulu’s interspersed commercials was asking me to type in my name. I suppose that I’m a generally suggestible sort of guy, so I complied. The internet used this information [...]
I enjoy a glass of wine now and again but, like most casual wine drinkers, these occasions for imbibing are usually accompanied by the sense that I’m missing an essential part of the experience. Why should this bottle be paired with this meal? Should I really be tasting the flavor tones mentioned on the label? [...]
There are, no exaggeration, hundreds of companies producing food that focuses on health and nutrition. Hundreds. These include big players, small start-ups, and everything in between. There are also innumerable examples of companies which have attempted to make themselves known and accomplish something positive for the world through that effort known as cause marketing. Even [...]
As someone who’s in the business of selling textbooks, I know that convincing a professor to adopt a new book for her classes is a long and arduous process. There are several good reasons for this. For one, there’s a certain comfort that comes along with using a product you’re familiar with. And don’t underestimate [...]
Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to [...]
It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]
Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]
Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
