From the category archives:
If you’ve never devoted much thought to tissue boxes, you’re probably not alone. But it might be about time that you start. Kleenex, as one would expect, certainly has been thinking long and hard about how to package its products. Unlike many–most, even–consumer products, the packaging of tissues remains on display as long as there [...]
While many of us feel like we’re only mid way through the summer, the Back-to-School advertising hype has begun. How many emails have you received so far about Back-to-School sales? As the Back-to-School marketing campaigns begin to take off, Mobile Marketer, a great news blog about mobile media, marketing and commerce, reports an increase in mobile [...]
One of the under-reported trends of 2010 is the new conceptual understanding of service failures as markers of importance. Twitter users are greeted with the fail whale seemingly every few hours, and news outlets, instead of blaming Twitter for failing in its most basic functionality, extracted the lesson that the World Cup is a really [...]
Google’s acquisition of Global IP Solutions, a VoIP video conferencing provider, will now expand the voice capabilities of the big Internet search and advertising giant. Following Google’s Gizmo5 acquisition and Google’s Voice Services, the question becomes, “Where is Google headed now?” For the VoIP industry, Google’s new VoIP acquisition is obviously big news. But what [...]
While businesses regularly evaluate where they can cut on spending, certain activities remain out of the pail of the considered options. Why? They’re just too important. AT&T just surveyed small businesses and found that 2/3 of business owners believe that wireless technologies are critical to their continued survival. AT&T’s announcement details the findings, and the [...]
Convergys Corporation, a leader in relationship management, announced version 6.5 of its IVP (Interactive Voice Portal) and the next generation of its Interactive Composer. Convergys’ full solution, called ISS (Intelligent Self-Service), provides businesses with the tools to leverage their customer relationships through intelligent automation, self-service and outbound notifications. Whenever I read a press release, one [...]
We’ll be back later this week with more on this year’s batch of Super Bowl TV ads, but this is 2010, so those traditional commercials only tell part of the Super Bowl marketing story. There are several different social media components of Super Bowl 44, so we’ll consider them one by one. First off, the [...]
Last night’s Grammy Awards ceremony marked a major change in marketing strategy for the venerable sponsor of the awards, the Recording Academy. For the first time, the Grammys focused heavily on social media in its advertising efforts. This included, as was to be expected, an enhanced presence on Twitter and Facebook. But the Grammys incorporated [...]
