From the category archives:
According to TechCrunch, Google’s conducting focus groups in Dublin today to research social networking. After all of my Google searches this morning, trying to find out why Google chose this research method, I’ve come up with nothing. So, I’m turning to you, our marketing readers for some comments. The commenters on TechCrunch and Twitter don’t [...]
When thinking about how to use of phones for marketing strategy, you don’t need to look further than the recent Kroger recall of their Deluxe Paradise Chocolate Ice Cream. Afraid of their customers consuming this ice cream with an undeclared allergen for tree nuts, Kroger immediately notified their customers through their customer recall notification system. Marketing and [...]
How many times have you rushed to an appointment at a doctor’s office, only to sit in the waiting room for minutes to hours anticipating your turn? While it’s hard to blame the doctors, who are balancing appointments with all different levels of urgency, a better system for handling this common problem would inevitably alleviate [...]
The recent FCC regulations that tightened the scope of “robocalls” might have signaled a decreased consumer interest in receiving outbound calls and notifications from businesses. But DMG Consulting just released a paper, “Outbound Dialer Market Research Report,” indicating the exact opposite result: the outbound dialing market growth is on the rise. TMCnet interestingly noted that “companies [...]
When hearing the word “remote control” my first image association is usually a television remote control. If its holiday season, then maybe the word “remote control” triggers images of remote control cars, trucks and airplanes. But, whatever the association, I usually think of some small black or grey rectangular shaped device, not an ordinary phone. [...]
Today, at the LA Twitter Conference, Twalkin announced their launch of the free, real-time, onetouch broadcast and voice bridging application.What Twitter and Facebook have done to connect people through PCs, whether in business or in their personal lives, Twalkin, beta, is attempting to accomplish by phone.
