When I was in eighth grade, I played point guard on the girls’ basketball team. During one of our games, an opponent’s Mom was sitting next to my Mom. I was the shortest player on the court, and the other Mom’s daughter was the tallest. At one point in the game, I stole the ball and starting weaving through the players towards our basket. The other Mom exclaimed, “You know, your daughter (me) really has an advantage, because she’s so short that she can just run past the players without them being able to catch her.” What a boost of confidence! I had always thought that height advantage worked the opposite way!
TMCnet’s article, Cloud-Based Call Center Solutions: ‘Not Just For the Little Guys’, drives home the same point when it comes to cloud-based call centers. The article expands on a recent study by DMG Consulting, which dispels the misconception that cloud-based systems are geared towards smaller businesses with smaller call centers.
Patrick Barnard says it best, in the end of his TMCnet article:
There is some irony in the fact that, when it comes to cloud-based call center solutions, larger organizations are now ‘catching up’ with smaller organizations which have been using cloud-based applications for years. It used to be the case that larger organizations always had the more expensive ‘Cadillac’ versions of the software running on-premises — and the smaller companies always dreamed of having access to those advanced features and capabilities, but simply couldn’t afford it. But smaller companies have been rapidly migrating to cloud-based solutions for the past two years now – due to the fact that they are so fast and affordable to deploy – while larger businesses have largely ignored the many advantages the cloud-model can bring to their organizations. Now, that is starting to change.
Smaller call centers first adopted virtual call centers as a way to compete with larger call centers. Small businesses implemented hosted IVR to give themselves a big business voice. Now the big businesses are starting to play catch up with the smaller ones, by realizing the advantages of cloud call centers.
In the recent stresses of our economic times, one can see a similar pattern emerge with regard to marketing in general. Smaller businesses started adopting DIY (Do-it-yourself) marketing campaigns, WOM, social media marketing and more low cost marketing strategies in an effort to maximize their reach within a tight budget, but now larger businesses are starting to follow suit.
Is the concept of “height advantage” now leveling out in the world of marketing and advertising?
Related posts:
- Three New Trends of Cloud Contact Centers
- Call Fire’s Cloud Call Center Goes International
- Cut Wireless Technologies? Small Businesses Say “No”!
- Small Businesses – Choosing a Virtual PBX is Now in Your Hands
- Improving CRM Through Call Centers and Social Media Tracking
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