Google’s acquisition of Global IP Solutions, a VoIP video conferencing provider, will now expand the voice capabilities of the big Internet search and advertising giant. Following Google’s Gizmo5 acquisition and Google’s Voice Services, the question becomes, “Where is Google headed now?”
For the VoIP industry, Google’s new VoIP acquisition is obviously big news. But what about for marketing and advertising agencies? How will Google’s newest purchase of GIP’s capabilities (shown in the image to the right) change the game for businesses?
Searching for answers to these questions, I came across the results of a recent GIPS marketing survey (in February). It revealed the increasing value of video conferencing for businesses, as shown in the whitepaper’s title, “Video Conferencing is Here. Are You Ready or Falling Behind?” One can attribute part of the rise to the need that video conferencing fulfills in enabling businesses more clear and efficient communication. Another contribution comes from the marketing dollars that the big vendors such as IBM, Cisco, Tandberg and Polycom are using to promote video conferencing. And yet another factor, mentioned in the whitepaper, is the effect that Skype, Gmail, and Yahoo have had on the wider population through their consumer apps.
With Google’s new acquisition, we can expect to see them pumping up their advocacy of VoIP video conferencing. If Google succeeds in increasing the availability of options and the quality of VoIP services, then the value of video conferencing for businesses will increase. This added value can lead to an an even greater rise in the use of video conferencing for businesses, and thereby also increase the pressure on businesses to keep up with the new technology.
How does your business use video conferencing? How can your marketing firm increase your use of video conferencing in your marketing campaigns?
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