I’m reading the live coverage of Steve Jobs at the Worldwide Developers Conference 2010 along with tons of other Apple fans. To Steve Jobs’ credit, he does such a great job marketing that it’s hard to separate the marketing hype from the analysis of which new iPhone features are really going to make a difference.
Here’s a few examples:
- Video Chat, called FaceTime: The live coverage notes a bunch of more personal examples, including: “Father watching kids on business trip, grandparents watching a graduation, two girls showing off what they’re wearing to each other. Guy in a locker room watching an ultrasound.” What about businesses? Will new video chat capabilities enable businesses to schedule conference calls while on the go? If businesses start using more iPads for mobile computing, then will video chat on the iPhone still provide its own benefits? What about marketing campaigns? As phones become increasingly screen based, including text messages, apps, mobile coupons, and more, will the added component of video reinvigorate our use of phones for real speech based conversations?
- iAds: At 11:30 am, the report from MacRumors.com stated, “Apple expects to dominate 48% of second half of 2010 mobile advertising market after only 8 weeks of selling.” Will iAds develop differently with the new release of the iPhone 4? It’s going to be hard to tell, since we won’t have a good yardstick to control the experiment, now that the iPhone 4 is going to be released. We can, however, pay attention to whether any specific new features on the iPhone 4 seem to go hand in hand with the growth of iAds.
- Retina Display: Is the sharper display going to make a difference when it comes to new apps and functions for the iPhone? Gizmodo has what to say about this new feature, but keep in mind Gizmodo’s history with the iPhone 4 while reading:
…Though Don’t Forget It’s Just Marketing Hype.
We know you. We know you wouldn’t bow down to marketing pressure. So while fancy display terms such as “OLED” and “CRT” (snicker) are thrown around, bear in mind that this is just Apple’s branding on what’s essentially a super-sharp display.
What are your marketing questions after reading or watching Steve Jobs’ introduction of the iPhone 4?
Related posts:
- Real Time Google Voice Translation in the Works
- Apple Defines the Order of New Markets: from the iPhone to the iPad
- 5 Essential iPhone Apps for Business
- How to Advertise on the iPad, iPhone, and iPod Touch: Whistle’s iPhone App
- Marketing Through Education: A Lesson From New York Real Estate
http://www.phonemarketinginsider.com/iphone4-marketing-questions-in-real-time/
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