When you hear the word IVR what comes to mind?
I would imagine (although feel free to correct me in the comments if you disagree) that when most marketers and advertisers hear the word IVR, the concept of automated phone systems comes to mind. Just take a look at Ifbyphone’s recent blog post “4 Creative IVR Applications,” or recent advertising campaigns such as Budweiser’s “Bud Babe IVR Call” Campaign for the World Cup, and you’ll see a different side of IVR technology.
Ifbyphone’s blog highlights 4 different campaigns that will help you think out of the box about ways to use IVR technology in advertising, not just in your business phone system. The Washington Capitals website, for example, lets fans create a video using a personalized headshot, or even record a message over the phone to share with friends. The IVR technology behind the campaign comes from Ifbyphone, a cloud telephony provider.
Head over to our IVR category to learn more about creative ways to use IVR in your advertising and marketing campaigns.
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