Sometimes things in life just work out. This is no less true for bloggers as it is for regular people. The only difference is that in the blogging world, these fortuitous events have more to do with coming across great content that you know will fit in perfectly on your site.
Today is one of those times.
And so, continuing what now can be considered a recurring series on PMI, here’s video evidence of a very cool McDonald’s billboard set in London’s Piccadilly Circus that manages to be both digital and interactive:
Cool, right?
I think so. But according to Digital Signage Insights, this type of campaign holds even more potential for marketing and telephony goodness:
While I really like this outdoor campaign, there are elements that can be improved upon. If I were building the project, I would incorporate more sophisticated mobile technology. I would utilize image recognition technology from the likes of Pongr, Kooba, Snaptell, or LinkMeMobile to drive the photo capture element of the execution. With all of the buzz around image recognition these days, with Google’s acquisition of Plink and its release of Google Goggle’s earlier in the year, this would be a great campaign to use the technology’s full capabilities within (even if it were only for a segment of users).
The use of image recognition technology would provide detailed analytics around the campaign, and give McDonald’s the opportunity to build a mobile database from user engagements. In addition, every time a user took a picture of the wrong object, a unique message could be delivered to his or her cellphone. The technology could be leveraged to deliver follow-on offers and targeted alerts to users who opt in.
The great thing about these mobile technologies is that we’re only scratching the surface of what’s possible. The ubiquity of photo-technologies on a phone is just the first step toward a really powerful marketing arena, one which will be found on the body of people at just about all times.
How are you thinking about advertising that is mobile? In what ways are new forms of interactivity possible with these devices?
[via AdFreak]
Related posts:
- Why Ad Agencies Should Choose Telephones Over Interactive Displays
- Complete Mac vs. PC Ad Campaign
- Convergys Launches Interactive Voice Portal
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