Apple is Marketer of the Decade

Thumbnail image for Apple is Marketer of the Decade October 19, 2010

In a decision that should surprise precisely no one, AdAge has declared Apple to be the Marketer of the Decade. The last ten years have marked a real transformation of the company, one which now enjoys perhaps the strongest brand equity of any company out there. In other words, this honor is completely deserved. As [...]

Read the full article →

Burger King’s Personalized Hulu Ad

October 6, 2010

Just the other day I was catching up on last week’s episode of Modern Family–how great was Jay slapping those chickens?–when I noticed that one of Hulu’s interspersed commercials was asking me to type in my name. I suppose that I’m a generally suggestible sort of guy, so I complied. The internet used this information [...]

Read the full article →

iPads Help Diners’ Wine Education

Thumbnail image for iPads Help Diners’ Wine Education September 22, 2010

I enjoy a glass of wine now and again but, like most casual wine drinkers, these occasions for imbibing are usually accompanied by the sense that I’m missing an essential part of the experience. Why should this bottle be paired with this meal? Should I really be tasting the flavor tones mentioned on the label? [...]

Read the full article →

Kind Stands Out By Doing Good

Thumbnail image for Kind Stands Out By Doing Good August 16, 2010

There are, no exaggeration, hundreds of companies producing food that focuses on health and nutrition. Hundreds. These include big players, small start-ups, and everything in between. There are also innumerable examples of companies which have attempted to make themselves known and accomplish something positive for the world through that effort known as cause marketing. Even [...]

Read the full article →

How to Overcome Inertia

Thumbnail image for How to Overcome Inertia August 9, 2010

As someone who’s in the business of selling textbooks, I know that convincing a professor to adopt a new book for her classes is a long and arduous process. There are several good reasons for this. For one, there’s a certain comfort that comes along with using a product you’re familiar with. And don’t underestimate [...]

Read the full article →

With Grease, Interactivity Comes to Movies

Thumbnail image for With Grease, Interactivity Comes to Movies August 2, 2010

Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to [...]

Read the full article →

Reebok Returns to Basketball with John Wall

Thumbnail image for Reebok Returns to Basketball with John Wall July 26, 2010

It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]

Read the full article →

3 Steps to Improve Your Email Marketing

Thumbnail image for 3 Steps to Improve Your Email Marketing July 19, 2010

Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]

Read the full article →

Is Old Spice Guy the Best Social Media Campaign Ever?

Thumbnail image for Is Old Spice Guy the Best Social Media Campaign Ever? July 16, 2010

Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]

Read the full article →

Ben & Jerry’s Moo Vision iPhone App

July 15, 2010
Thumbnail image for Ben & Jerry’s Moo Vision iPhone App

With an iPhone in one hand and a pint of Ben and Jerry’s in the other, what more could one ask for while lounging at the beach on a hot summer day? Edelman Digital’s latest advertising genius – the addition of “Moo Vision” to Ben & Jerry’s Scoop of Happiness iPhone app – cannot go unnoticed [...]

Read the full article →

Kleenex Focuses on Packaging

Thumbnail image for Kleenex Focuses on Packaging July 15, 2010

If you’ve never devoted much thought to tissue boxes, you’re probably not alone. But it might be about time that you start. Kleenex, as one would expect, certainly has been thinking long and hard about how to package its products. Unlike many–most, even–consumer products, the packaging of tissues remains on display as long as there [...]

Read the full article →

Older Entries →

← Newer Entries