How to Overcome Inertia

Thumbnail image for How to Overcome Inertia August 9, 2010

As someone who’s in the business of selling textbooks, I know that convincing a professor to adopt a new book for her classes is a long and arduous process. There are several good reasons for this. For one, there’s a certain comfort that comes along with using a product you’re familiar with. And don’t underestimate [...]

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With Grease, Interactivity Comes to Movies

Thumbnail image for With Grease, Interactivity Comes to Movies August 2, 2010

Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to [...]

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Reebok Returns to Basketball with John Wall

Thumbnail image for Reebok Returns to Basketball with John Wall July 26, 2010

It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]

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3 Steps to Improve Your Email Marketing

Thumbnail image for 3 Steps to Improve Your Email Marketing July 19, 2010

Despite the–completely deserved–interest in the uses and potential of social media, chances are that you’re still using good ol’ emails for the majority of your business communications. Everyone has an email address, they go straight to people’s inboxes, and they’re easy to design and send. That, of course, is part of the problem: emails are [...]

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Is Old Spice Guy the Best Social Media Campaign Ever?

Thumbnail image for Is Old Spice Guy the Best Social Media Campaign Ever? July 16, 2010

Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]

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Ben & Jerry’s Moo Vision iPhone App

July 15, 2010
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With an iPhone in one hand and a pint of Ben and Jerry’s in the other, what more could one ask for while lounging at the beach on a hot summer day? Edelman Digital’s latest advertising genius – the addition of “Moo Vision” to Ben & Jerry’s Scoop of Happiness iPhone app – cannot go unnoticed [...]

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Kleenex Focuses on Packaging

Thumbnail image for Kleenex Focuses on Packaging July 15, 2010

If you’ve never devoted much thought to tissue boxes, you’re probably not alone. But it might be about time that you start. Kleenex, as one would expect, certainly has been thinking long and hard about how to package its products. Unlike many–most, even–consumer products, the packaging of tissues remains on display as long as there [...]

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JCPenny, Back-to-School, and Mobile Advertising

July 15, 2010
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While many of us feel like we’re only mid way through the summer, the Back-to-School advertising hype has begun. How many emails have you received so far about Back-to-School sales? As the Back-to-School marketing campaigns begin to take off, Mobile Marketer, a great news blog about mobile media, marketing and commerce, reports an increase in mobile [...]

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How Mobile Payments Can Increase Loyalty

Thumbnail image for How Mobile Payments Can Increase Loyalty July 14, 2010

Is there anything a phone can’t do? The answer to that question is, in most cases, no. There is, in all likelihood, nothing that a phone can’t do. After living in New York City for more than five years, I’ve become accustomed to certain realities of the city life. 24-hour bodegas, free festivals, and high [...]

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Marketing Through Education: A Lesson From New York Real Estate

Thumbnail image for Marketing Through Education: A Lesson From New York Real Estate July 13, 2010

The New York City real estate game is usually of interest only to New Yorkers. Let’s limit that a bit more, restricting this interest to those New Yorkers who are actively seeking a new apartment. Of course, to those unfortunate souls forced to navigate the bureaucratic nightmare that is real estate agents, security deposits, and [...]

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Why is Google Conducting Focus Groups on Social Networking?

July 13, 2010
Thumbnail image for Why is Google Conducting Focus Groups on Social Networking?

According to TechCrunch, Google’s conducting focus groups in Dublin today to research social networking. After all of my Google searches this morning, trying to find out why Google chose this research method, I’ve come up with nothing. So, I’m turning to you, our marketing readers for some comments. The commenters on TechCrunch and Twitter don’t [...]

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