“Keep that New Years Resolution to Stay Better Connected…” writes Socialibrium LLC, a new relationship management provider, in announcing today’s new launch of Scale. Scale is an automated relationship management tool for the Blackberry, now available in Blackberry’s AppWorld. It takes all of your daily interactions – such as phone calls, emails, SMSs and meetings – and creates an easy to use, color-coded dashboard. Through this dashboard, both individuals and salespeople can view their communication history with multiple contacts, and quickly notice who needs the most urgent attention.
What need is Scale addressing?
For everyone from business managers to stay-at-home Moms, managing relationships across several different venues can become overwhelming at best, and inefficient at worst. Ray Bernaz, Founder and CEO of Socialibrium, encapsulates the role of his product in keeping on top of one’s game:
“This is a tool that helps me be a better ‘networker’ and more thorough professional. With all the ‘noise’ across my daily life, it is all too easy for days to turn into weeks and weeks into months before I remember to call someone back or send a quick email. Scale ensures this doesn’t happen by reminding me to proactively keep all my relationships at the ‘right temperature’.”
The announcement also noted a few other factors worth mentioning.
- Scale works independently of email clients, so users can easily transfer all current email contacts, address books to the system.
- The information resides on the device itself, not in a “cloud.” While Socialibrium notes the privacy advantage of this system, it bucks the trend to migrate apps to the cloud.
- After a free 7-day trial, subscription rates are $15/month and $150/year.
For a clear presentation of how Scale works, watch their YouTube video.
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