The ability to become smarter, whether in business, marketing, sales or life, is not just about improving your IQ. It’s about using the right tools to channel the way that you think. Just imagine taking your recently hired sales person and placing them behind a desk to answer the phone without knowing anything about who’s calling. Even the smartest new hire would probably fail, or at least struggle for a while before creating the right customer service dynamic.
This is the ingenious about Ringio. How is Ringio trying to make SMBs smarter?
Ringio looked at SMBs and pinpointed 5 pivotal elements in a business’s ability to provide excellent customer satisfaction (at their presentation at eComm 2010):
- Quality of the automated system
- Reaching the right person
- Efficiency of the conversation between the customer and the employee
- Emotional connection developed during the conversation
- Efficiency of the follow up
Ringio then figured out what tools they could provide for SMBs to improve their success in these key areas. Their new launch of a cloud-based ‘rich calling’ service works like this:
“We define ‘rich calling’ as bringing a telephone call and relevant information about the caller together at the same time to enrich communication and information sharing, and – most important — to accelerate speed-to-satisfaction,” said Ringio Co-founder and Chairman Michael Zirngibl.
“By tapping into the cloud for customer data, we bring everything that’s important about the caller to the top of your mind – in real time,” he said. “As you take or make a call, you can draw upon the collective notes of everyone in your organization who has dealt with this person. This helps you to connect with customers much more efficiently, professionally and meaningfully than SMBs typically are able to do.”
With the needs of the SMB market in mind, Ringio designed their Rich Calling Service with affordability, ease of setup and a clean presentation. SMBs can implement Ringio’s service on their desktops and mobile phones in less than 10 minutes, according to the eComm presentation.
Whether it’s Ringio or another cloud based telephony provider, think about how your SMB can become smarter by providing your salesforce with the right tools at their fingertips.
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