While we often focus on the new marketing avenues made available through social media channels, it’s a rare business indeed that relies solely on these methodologies. How you integrate social media into your traditional marketing efforts can make a world of difference. Mashable recently devoted some thought to a simple yet often overlooked issue: strengthening the connection between your social media presence and your email marketing efforts.
Here’s Mashable:
Share buttons have become common on Web content, but they’re also easy to integrate into e-mails. If your e-mail consists of multiple articles, make sure each points to a page on the Web, and that your Facebook, Twitter, or LinkedIn share buttons are setup to share the URL of each respective article (note: you’ll want to stick to images and text links for your e-mail share buttons as opposed to JavaScript).
Beyond sharing articles though, make sure all of your e-mails include prominent links to your presence on various social sites. Calls to action in a sidebar or in the header like “Follow Us on Twitter” or “Become a Fan on Facebook” will help people connect with you on social sites and help build your audience on them.
One of the old tenets of marketing is that a message needs to be viewed three times to be effective. And with a myriad of media available to contemporary businesses, presenting a coherent dispatch in a variety of ways has never been easier. Mashable reminds us of both the ease and importance of integrating our marketing approaches.
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- How to Social Network with Social Media
- NBC’s Fan It Brings Social Media to TV
- Pepsi’s Social Media Strategy
- Is Old Spice Guy the Best Social Media Campaign Ever?
- Social Media Influence Purchases
