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It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]
I’m fairly young. But I still remember a time when the internet was mailed to my parent’s house on CDs, when we ordered a second phone line so that we could receive calls while someone was using AOL, and when, before all that, there was no internet at all. I’m part of the last generation [...]
I fancy myself a word person. I love reading, writing, and talking. I read Garner’s Modern American Usage for fun. This is partly what draws me to marketing. I get to observe words in action, seeing the practical effect they have on people. And, according to a new study, it seems as if I’m not [...]
I saw my first iPad on Mother’s Day. My uncle brought his brand-new 3G iPad to the family brunch celebrating and thanking the various mothers in attendance, with each person anxiously awaiting his turn to explore the device, testing apps, browsing websites, and just holding the thing. Even my 80 year-old grandmother joined in, browsing [...]
I recently had occasion to stop by a Carvel/Cinnabon combination junk food location in order to purchase an ice-cream cake for a friend. As I waited for the server to compose the birthday message on top of the cake, I noticed a large poster telling me to follow Fudgie Whale, Carvel’s official spokeswhale, on Twitter. [...]
You wouldn’t know it from the marketing buzz generated by some really top-notch advertising in recent weeks, but Nike is not an official sponsor of the 2010 World Cup, set to kick off on June 11. The official apparel sponsor for this tournament is Adidas, a distinction the German-based company has held since 1970. Nike [...]
Spring is in the air. I know technically spring began around two months ago but–aside from a few warm days which seemingly serve the sole purpose of getting everyone’s hopes up before another week of mid-50s and rain forecasts–in New York, at least, it seems like the good parts of spring are actually here. And [...]
Yesterday we expressed some concerns about JetBlue’s experiential ad campaign, mostly because it, at least to me, seems to appeal only to JetBlue insiders–whether they be employees or established fans. It’s a campaign that doesn’t try hard enough to reach out to new potential customers. But JetBlue isn’t abandoning its traditional ad campaigns. This is [...]
Over the last two years, the big sports leagues in the US have struggled financially, dealing with the same issues facing many businesses. As a luxury item, ticket sales to individuals have dropped even while the corporations that have been the main buyers of luxury suites have decided to devote their precious resources to other [...]
Using Lady Gaga’s “Telephone” video as a jumping off point, AdAge’s Rupal Parekh examines the rise in long-form advertising which seeks to entertain the viewer as much as it attempts to sell a product. Let’s get straight to Parekh’s piece:
“We’ve definitely seen an upswing in longer-form ads,” said Matt Miller, president and CEO, AICP. “While [...]
I’ve watched a few web series in my time, but my viewing habits have mostly followed the pattern that Larry Dobrow outlines in a recent article, “How to Build a Web Series People Will Keep Watching,” which ran in AdAge. In my case, I’ll stumble upon a great web video, watch the linked-to offering, check [...]
