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There are certain times during the year when the attention of sports fans turns toward men wearing suits. The NBA draft–when newly minted young millionaires show off their questionable style sense on national TV–is just one example. During the last few weeks, for instance, the eyes of NFL fans have been glued to news reports [...]
This Sunday’s Super Bowl is primed to draw the biggest audience in the history of the game. Last year’s edition drew 106.5 million viewers, making it the most watched program in TV history. With the NFL’s TV ratings up across the board this year–even among female viewers–the Super Bowl figures to enjoy the momentum of [...]
2010 was a big year for social media. Facebook further solidified its control of the internet and–thanks to Aaron Sorkin, Justin Timberlake, and Jesse Eisenberg–became the subject of the most important business movie to come out of Hollywood since Citizen Kane. Twitter now counts more than 190 million users who tweet upwards of 65 million [...]
In a decision that should surprise precisely no one, AdAge has declared Apple to be the Marketer of the Decade. The last ten years have marked a real transformation of the company, one which now enjoys perhaps the strongest brand equity of any company out there. In other words, this honor is completely deserved. As [...]
It may not compare favorably with the intensity and skill level of the NBA Playoffs–the most recent adaptation of professional basketball that most fans of the sport have watched–but there is real live basketball being played these days. The NBA Summer League, held since 2007 in Las Vegas, is mostly a showcase for rookies, young [...]
I’m fairly young. But I still remember a time when the internet was mailed to my parent’s house on CDs, when we ordered a second phone line so that we could receive calls while someone was using AOL, and when, before all that, there was no internet at all. I’m part of the last generation [...]
I fancy myself a word person. I love reading, writing, and talking. I read Garner’s Modern American Usage for fun. This is partly what draws me to marketing. I get to observe words in action, seeing the practical effect they have on people. And, according to a new study, it seems as if I’m not [...]
I saw my first iPad on Mother’s Day. My uncle brought his brand-new 3G iPad to the family brunch celebrating and thanking the various mothers in attendance, with each person anxiously awaiting his turn to explore the device, testing apps, browsing websites, and just holding the thing. Even my 80 year-old grandmother joined in, browsing [...]
I recently had occasion to stop by a Carvel/Cinnabon combination junk food location in order to purchase an ice-cream cake for a friend. As I waited for the server to compose the birthday message on top of the cake, I noticed a large poster telling me to follow Fudgie Whale, Carvel’s official spokeswhale, on Twitter. [...]
You wouldn’t know it from the marketing buzz generated by some really top-notch advertising in recent weeks, but Nike is not an official sponsor of the 2010 World Cup, set to kick off on June 11. The official apparel sponsor for this tournament is Adidas, a distinction the German-based company has held since 1970. Nike [...]
Spring is in the air. I know technically spring began around two months ago but–aside from a few warm days which seemingly serve the sole purpose of getting everyone’s hopes up before another week of mid-50s and rain forecasts–in New York, at least, it seems like the good parts of spring are actually here. And [...]
