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Yesterday we expressed some concerns about JetBlue’s experiential ad campaign, mostly because it, at least to me, seems to appeal only to JetBlue insiders–whether they be employees or established fans. It’s a campaign that doesn’t try hard enough to reach out to new potential customers. But JetBlue isn’t abandoning its traditional ad campaigns. This is [...]
Over the last two years, the big sports leagues in the US have struggled financially, dealing with the same issues facing many businesses. As a luxury item, ticket sales to individuals have dropped even while the corporations that have been the main buyers of luxury suites have decided to devote their precious resources to other [...]
Using Lady Gaga’s “Telephone” video as a jumping off point, AdAge’s Rupal Parekh examines the rise in long-form advertising which seeks to entertain the viewer as much as it attempts to sell a product. Let’s get straight to Parekh’s piece: “We’ve definitely seen an upswing in longer-form ads,” said Matt Miller, president and CEO, AICP. [...]
I’ve watched a few web series in my time, but my viewing habits have mostly followed the pattern that Larry Dobrow outlines in a recent article, “How to Build a Web Series People Will Keep Watching,” which ran in AdAge. In my case, I’ll stumble upon a great web video, watch the linked-to offering, check [...]
Because I’m something of a baseball obsessive I learned of the contract extension signed by Philadelphia Phillies slugger Ryan Howard on Twitter within minutes of the news first being reported. And then I read analysis of the transaction on about four different baseball websites with sabermetric leanings. Most of the reactions were somewhat less than [...]
After talking earlier this week about some ways that businesses should be using social media for the purposes of social media, I thought we should devote a little thought to the other major way that businesses are digitally communicating with potential customers: blogging. We love blogging here at PMI. It’s just a really exciting medium [...]
24 and Lost, two of network TV’s longest-running and most popular dramas, will broadcast their final episodes this year and, as Brian Steinberg reports in AdAge, advertising costs for these time slots are skyrocketing: Walt Disney’s ABC has been seeking $850,000 to $950,000 for a 30-second spot in the final episode of “Lost,” according to [...]
Did you know that there’s a battle raging in the sports drink industry, a battle which will go a long way toward determining what exactly a sports drink is and who should be drinking it? Well, there is. This part of the article didn’t make it into Monday’s post, but Powerade is making a big [...]
I have few rules in life, but here’s one: when an entire article is written about the branding lessons we can learn from Hoosiers, this country’s all-time greatest sports movie, that article will get its own post on whatever marketing blog I write for. And it doesn’t hurt that we’re only a few hours away [...]
Like most other fields, marketing has felt the effects of the green movement. People care about energy consumption, about sustainable processes, about organic foods, and about a few dozen other points on the green checklist. With everyone making the green claim, how’s an organic cereal company to differentiate itself from the crowd? Marty McDonald and [...]
