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Sometimes things in life just work out. This is no less true for bloggers as it is for regular people. The only difference is that in the blogging world, these fortuitous events have more to do with coming across great content that you know will fit in perfectly on your site. Today is one of [...]
Rob Walker–he of the Consumed column in The New York Times, the Murketing blog, and several other related projects–is one of my favorite active writers because he thinks long and hard about all of the following: consumer culture in America, objects, and, most important, our relationships to objects. I’ve been following Walker’s work for a [...]
This may be surprising, but no one is really sure exactly how many advertisements the average American is exposed to in a given day. And the estimates aren’t even that close, ranging from 150 per day to more than 5,000. (Much of that variance can be attributed to alternate ways of defining what counts as [...]
Back in the halcyon days of late 2009 (has it really been more than three weeks since my Twitter was completely choked by decade retrospectives and best-ofs?), AdWeekMedia identified Apple’s “Get a Mac” ad campaign as the best of the decade. And with good reason. Here’s Barbara Lippert’s explanation for why this campaign worked: Apple [...]
