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Thanks to the post Trackable Telephone Numbers for Franchise Direct Mail on Ifbyphone’s Cloud Telephony blog, I discovered a great article from Franchise World’s May 2010 Edition about how franchises, or really any business can use different marketing channels to boost their success in reaching target customers. Why are franchises struggling? The basic problem that the article [...]
Spring is in the air. I know technically spring began around two months ago but–aside from a few warm days which seemingly serve the sole purpose of getting everyone’s hopes up before another week of mid-50s and rain forecasts–in New York, at least, it seems like the good parts of spring are actually here. And [...]
Bill James is by wide acclaim the smartest baseball thinker of the past fifty years. He’s the father of statistical analysis in our national past-time, and I think this excerpt from Michael Lewis’s Moneyball goes a long way in explaining why: The statistics [traditional baseball fielding statistics] were not merely inadequate; they lied. And the [...]
YouTube is one of those internet heavyweights that seems untouchable. It’s the biggest name in online videos, and by a large margin. While the company name hasn’t yet become a widely-used verb in the vein of parent corporation Google, it’s well on its way to such linguistic-recognized ubiquity. And the scary thing for other online [...]
Interesting. While two weeks ago I wrote a defense of call tracking, in response to an article on searchengineland, it appears now that they too would agree of the need of call tracking for analytics. In their latest piece, under their small is beautiful column, they write, “Man Cannot Live by PPC alone. Can He?”
