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In a decision that should surprise precisely no one, AdAge has declared Apple to be the Marketer of the Decade. The last ten years have marked a real transformation of the company, one which now enjoys perhaps the strongest brand equity of any company out there. In other words, this honor is completely deserved. As [...]
Ever since the iPad has been released, people have been talking about the relationship between all of Apple’s products: the laptop, the iPhone, the iPod touch and now the iPad. Where will the iPad fit in? What most of us didn’t know until yesterday, however, was that Apple’s plans for the order of creating these [...]
In case the 4 sources from yesterday’s post didn’t convince you of the iPad’s business benefits, here’s a fifth: Cisco just announced business collaboration on the iPad. To my mind, this new app presents a compelling example of why Apps on the iPad can provide additional value over their iPhone counterparts. True, WebEx for the [...]
With all of the recent speculation and curiosity about the ipad, the April 3rd release is beginning to reveal some of the answers. One of those questions is: how will the ipad pick up in the business world. For business execs who sit at a laptop all day, and already own an iphone for their [...]
Tomorrow, as you’re probably aware, is a big day for Apple. And a big day for Apple means a big day for people who love technology. For tomorrow is iPad release day. The secretive California-based company has, as expected, limited exposure to its newest possibly revolutionary product, with the list of non-employees who’ve handled the [...]
Is Apple getting into the ad business? On Friday, Apple unveiled to Online Media Daily their plan to launch a new mobile ad platform together with the ipad release. Here’s a snippet of how Wired sees the future of Apple’s targeted mobile ads: So, why is Apple getting into advertising, assuming this report is accurate? [...]
Google’s NexusOne announced a new software update that will be released to its customers over-the-air. Among the various new features, the added pinch to zoom functionality to the phone’s browser, gallery and map applications, has raised the most eyebrows. The surprise among customers does not come from the novelty of multi-touch, which Mashable actually noted [...]
Back in the halcyon days of late 2009 (has it really been more than three weeks since my Twitter was completely choked by decade retrospectives and best-ofs?), AdWeekMedia identified Apple’s “Get a Mac” ad campaign as the best of the decade. And with good reason. Here’s Barbara Lippert’s explanation for why this campaign worked: Apple [...]
Yesterday, Apple announced that they updated the smartphone’s SDK to enable VoIP over the 3G network. This news may have been overshadowed by the simultaneous release of the Apple iPad, but yesterday’s VoIP update should not go unnoticed, especially given its buildup over the past half a year of debate. PhoneArena.com correctly commented, “While January [...]
Amidst this past summer’s brawl over whether Apple would accept the Google Voice app, Google promised that it would bring Google Voice to the iphone “one way or the other,” in the words of Vic Gundotra, the vice president of engineering for mobile apps at Google. Today, Google delivered their promise with Google Voice’s release as [...]
Question of the Month: Did Apple Really Reject Google Voice? But, as Phone Marketing Insider, I have a different question… The Blogosphere has been going crazy this month over Apple’s seeming rejection of Google Voice’s iphone application at the end of July. While Apple claimed that the Google app duplicated features on the iphone, articles [...]
