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Whether you’re standing behind a ticket counter for a NBA playoff game, sitting at a reception desk, or in your office on the phone, you will be a lot happier in your job if your waiting customers are also happy. If you can’t change the length of the line, then how do you keep your [...]
The Problem: Low value-calls and increasing call center costs. The Solution: ??? If you’ve been keeping up with PhoneMarketingInsider, you’re probably awaiting a message about the importance of call automation, since until now we’ve focused on cutting call center costs through cloud based phone systems. But this time the message is different. What if you [...]
When drafting your marketing message, how much do you try to follow popular trends? If you decide to rewrap the packaging around your message, do you change your activities as well? In the VAR guy’s blog post “Fonality Repositions: Goodbye to Open-Source, Hello Cloud,” he makes a pretty strong statement about Fonality’s move from one [...]
After eight years of developing the market for Virtual PBXs, or virtual phone systems, “the market now finds itself in a perfect storm,” says Larry Lisser in his blog “On Monetizing Today’s Telephony.” Larry describes today’s situation as a “land grab” by virtual PBX providers vying for the business of installing inbound call management systems [...]
New ways to leverage phones in marketing your business are constantly evolving, and you want to be on the cutting edge of these technologies. We tend to think of phone systems as an operational aspect of business, separate from the marketing department’s goals. But Phone Marketing Insider’s first 100 posts present the interconnectivity between the [...]
As a blog writer about all things involved in phone marketing, I’m constantly reading about new products, services and techniques, sorting through the world of information for the most relevant news to share with my readers. When I read Seth Godin’s blog post from yesterday, however, it made me put down my writer’s pen (figuratively [...]
