Posts tagged as:
This Sunday’s Super Bowl is primed to draw the biggest audience in the history of the game. Last year’s edition drew 106.5 million viewers, making it the most watched program in TV history. With the NFL’s TV ratings up across the board this year–even among female viewers–the Super Bowl figures to enjoy the momentum of [...]
You wouldn’t know it from the marketing buzz generated by some really top-notch advertising in recent weeks, but Nike is not an official sponsor of the 2010 World Cup, set to kick off on June 11. The official apparel sponsor for this tournament is Adidas, a distinction the German-based company has held since 1970. Nike [...]
Over the last two years, the big sports leagues in the US have struggled financially, dealing with the same issues facing many businesses. As a luxury item, ticket sales to individuals have dropped even while the corporations that have been the main buyers of luxury suites have decided to devote their precious resources to other [...]
24 and Lost, two of network TV’s longest-running and most popular dramas, will broadcast their final episodes this year and, as Brian Steinberg reports in AdAge, advertising costs for these time slots are skyrocketing: Walt Disney’s ABC has been seeking $850,000 to $950,000 for a 30-second spot in the final episode of “Lost,” according to [...]
Now that the NCAA Tournament is over–and as March Madness has given way to April, I guess, Absurdity–it’s time to think about the next iteration of marketers attempting to capture the public attention through a big event. And few events are bigger than the World Cup, soccer’s once-every-four-years national tournament. So it’s no surprise that, [...]
While we’ve already considered one way in which TV advertisers have mitigated the effects of DVRs, it seems likely that live events are only becoming more crucial for the purposes of marketing. In an interview with AdAge, Antonio Lucio, Visa’s Global CMO, explained the importance of his company’s involvement in the Winter Olympics going on [...]
