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Though it’s only July, this might be the rare case in which it’s not too early to name the so-called Old Spice Guy social media campaign as the best of the year. After all, according to many, this is the best social media campaign in the history of the medium, demonstrating precisely how such a [...]
I’ve been fascinated by advertising pages in magazines. At one point I conducted an extremely unscientific study, attempting to determine the average number of advertising pages the reader is faced with before reaching the table of contents in various magazines. Esquire, of the magazines I examined, most extremely took its time in getting to actual [...]
Zappos: the little internet shoe store that could. Zappos CEO Tony Hsieh recently published a book titled Delivering Happiness: A Path to Profits, Passion, and Purpose, which, if nothing else, communicates the ambitiousness of the Zappos project, at least in the mind of the company’s lead executive. As part of the media blitz surrounding this [...]
You wouldn’t know it from the marketing buzz generated by some really top-notch advertising in recent weeks, but Nike is not an official sponsor of the 2010 World Cup, set to kick off on June 11. The official apparel sponsor for this tournament is Adidas, a distinction the German-based company has held since 1970. Nike [...]
If there’s one article in last week’s issue of The New Yorker that typifies the magazine’s approach, it would have to be Alex Ross’s piece on the musical aspect of Lost. That’s just like The New Yorker, to publish an article written by an expert in the field on an under-appreciated aspect of a popular [...]
