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Many marketing agencies repeatedly ask themselves how to measure the direct marketing response rates of their different marketing campaigns. Yet, while the actual response rates of your marketing campaigns are important, their success is hard to evaluate if you look at them as stats independent of marketing benchmarks.
The DMA’s 2010 Response Rate Trend Report provides the [...]
Thanks to the post Trackable Telephone Numbers for Franchise Direct Mail on Ifbyphone’s Cloud Telephony blog, I discovered a great article from Franchise World’s May 2010 Edition about how franchises, or really any business can use different marketing channels to boost their success in reaching target customers.
Why are franchises struggling?
The basic problem that the article addresses is [...]
Google’s new announcement of the plugin for web users to opt-out of Google Analytics tracking sparks mixed feelings for many users. (See the full information at Google’s Privacy Center.)
Take the editor in chief of SearchEngineLand, for example. In a article yesterday, The Death of Web Analytics: An Ode to the Threatened Referrer, he confessed, “I’m [...]
Mongoose Metrics just released a whole series of white papers all about call tracking. Online marketers should definitely take advantage of this great resource for learning how to use call tracking to measure the offline conversions of advertising campaigns and expenditures. One of the papers, called “Mobile Marketing for Business,” notes an interesting point about [...]
I like to think of lead generation in terms of three stages.
The marketing goal to increase prospective consumer interest in your product or service offering. Businesses with websites often speak of the goal to increase the quality and quantity of lead generation, sales conversions from your website, or more specifically phone call leads.
The measurement tools that you use [...]
The announcement of a new partnership between two companies always brings me back to my MBA class in Business Strategy. What is the added value of the new partnership to each of the parties? Who are the winners in the partnership? Methodically dissecting a partnership’s added value can help you drill down the types of [...]
Many professionals and service providers need efficient ways to track their billable hours for corporate billing. AT&T’s SmallBiz Airtime Manager now enables professionals to track phone call and email duration more efficiently and accurately. The AT&T smartphone then sends the tracked information directly over the 3G network to a reporting site. Users can login to [...]
New ways to leverage phones in marketing your business are constantly evolving, and you want to be on the cutting edge of these technologies. We tend to think of phone systems as an operational aspect of business, separate from the marketing department’s goals. But Phone Marketing Insider’s first 100 posts present the interconnectivity between the [...]
WiderFunnel Marketing Optimization set out on a mission to increase the phone leads for their client Saint Jude Retreat, an alternative addiction recovery program. Saint Jude had selected WiderFunnel in an attempt to increase their offline, phone conversions. WiderFunnel then began “searching for a solution that offered instant number activation, reporting flexibility and no long-term [...]
Google’s new release, announced yesterday, enables advertisers through Google’s TV ads for television campaigns to use Google’s toll free numbers to track phone leads back to the TV campaign.
This new release captures the same appeal as Ifbyphone’s Call Tracking video in yesterday’s post. The lesson for advertisers is simple – if you are investing in [...]
Ifbyphone, a leading provider of cloud telephony, recently created the following video, and mentioned it in their blog. The cartoon animation’s depiction of call tracking is about as simple to watch as a TV cartoon. Sometimes its the witty but short cartoons that really connect readers to a message. The message here is about the [...]
