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“Keep that New Years Resolution to Stay Better Connected…” writes Socialibrium LLC, a new relationship management provider, in announcing today’s new launch of Scale. Scale is an automated relationship management tool for the Blackberry, now available in Blackberry’s AppWorld. It takes all of your daily interactions – such as phone calls, emails, SMSs and meetings – [...]
Marketers use web analytics tools for tracking online conversions quite popularly. But in order to get a full picture of where the business and customers are coming from, excellent marketers must also find ways to track offline conversions.
While tracking PPC generated hits to your website is pretty simple, tracking PPC generated phone calls is still more complex. The reason for this difference is simple – hits take place online, while phone call conversions shift the activity generated from the PPC offline. Without some form of call tracking, the full effects of a [...]
