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I’d estimate–somewhat conservatively–that I read more than 100 marketing articles and blog posts each day, searching high and low to bring you, dear reader, the best marketing content that’s out there. This is a big part of the blogger job description: filtering the good content from the huge number of offerings that’s available in this [...]
After talking earlier this week about some ways that businesses should be using social media for the purposes of social media, I thought we should devote a little thought to the other major way that businesses are digitally communicating with potential customers: blogging. We love blogging here at PMI. It’s just a really exciting medium [...]
Back a few months ago, I saw that Chris Brogan was thinking in really interesting ways about using social media to create what he calls the new customer aware world: Does your company know who you are? Do they know who you know? Do they know what you do? Maybe. Probably. Somewhat. Does your company [...]
Here’s one of those small things that make a big difference. Take it away, Chris Brogan: My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to [...]
And here I thought Twitter was simply the best way to filter the internet. It turns out to be so much more. Let’s jump right in and see how Chris Brogan uses Twitter’s search function: Do you need to find more case studies? Here’s a simple search for case studies: http://search.twitter.com/search?q=”case+study”+filter:links Do you want to [...]
John Jantsch did an important thing this week. He got me thinking about how businesses can become special. Jantsch accomplished this by writing the following words: The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The [...]
