Posts tagged as:
Thanks to the post Trackable Telephone Numbers for Franchise Direct Mail on Ifbyphone’s Cloud Telephony blog, I discovered a great article from Franchise World’s May 2010 Edition about how franchises, or really any business can use different marketing channels to boost their success in reaching target customers. Why are franchises struggling? The basic problem that the article [...]
“Is it a smartphone or something better?” asks the new LG commercial for the LG Ally smartphone, as the commercial builds the phone’s anticipated release with Verizon Wireless on May 20th. Is a smartphone no longer viewed as the wave of the future? The story behind the LG phone in Iron Man 2 reveals that [...]
The ability to become smarter, whether in business, marketing, sales or life, is not just about improving your IQ. It’s about using the right tools to channel the way that you think. Just imagine taking your recently hired sales person and placing them behind a desk to answer the phone without knowing anything about who’s [...]
When drafting your marketing message, how much do you try to follow popular trends? If you decide to rewrap the packaging around your message, do you change your activities as well? In the VAR guy’s blog post “Fonality Repositions: Goodbye to Open-Source, Hello Cloud,” he makes a pretty strong statement about Fonality’s move from one [...]
Employees, clients, colleagues, patients, buyers, service providers, pharmaceutical companies… how do you manage all of your internal and external communication lines? Healthcare organizations don’t always have much time to spare when it comes to returning patient calls, contacting medical device suppliers, and consulting with other physicians. In emergency medical situations, the need for speedy contact [...]
After eight years of developing the market for Virtual PBXs, or virtual phone systems, “the market now finds itself in a perfect storm,” says Larry Lisser in his blog “On Monetizing Today’s Telephony.” Larry describes today’s situation as a “land grab” by virtual PBX providers vying for the business of installing inbound call management systems [...]
New ways to leverage phones in marketing your business are constantly evolving, and you want to be on the cutting edge of these technologies. We tend to think of phone systems as an operational aspect of business, separate from the marketing department’s goals. But Phone Marketing Insider’s first 100 posts present the interconnectivity between the [...]
CallFire, a cloud telephony provider, announced their new release of hosted IVR in a press release yesterday. The concept of hosted IVR stresses the need for constant accessibility on a daily basis, even beyond the need for the emergency plans that we spoke about in yesterday’s VoiceNation post.
With this past year’s hot topic of cloud computing and cloud telephony, security and backups are on everyone’s mind. Before migrating services to the clouds, businesses ask themselves what sort of risk they are taking in moving their hosting off of their own premises. In light of these discussions, one would imagine that VoiceNation’s survey [...]
SMBs usually think of cutting costs through increased efficiency as a win-win situation. You win by increasing profits and your customers win by receiving a better service or product. What could be bad? In a mind opening MBA course on pricing, I came across a fascinating irony. Here’s the simplified story. A company decides to [...]
