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I have to admit that even before my marketing career, I fell into the category of Super Bowl watchers that are more interested in the entertaining commercials than in the game itself. While die hard football fans may use the commercials as an opportunity to get something to eat or drink, I take my breaks [...]
Back in the halcyon days of late 2009 (has it really been more than three weeks since my Twitter was completely choked by decade retrospectives and best-ofs?), AdWeekMedia identified Apple’s “Get a Mac” ad campaign as the best of the decade. And with good reason. Here’s Barbara Lippert’s explanation for why this campaign worked: Apple [...]
A few months ago The New York Times published an article examining the real-life effects of widespread DVR use in America’s TV watching habits. There’s plenty of interesting material there (including an explanation for why DVR use has been helping certain shows), but I was most fascinated by the shockingly high percentage of people who [...]
