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Forbes.com recently featured a discussion article with RightNow Technologies CEO Greg Gianforte about the tools that his company uses to transform customer service. What struck me most about this article was its holistic approach to customer service. In today’s day of marketing, businesses need to look at the full picture of their customer interactions, and [...]
From a business’s financial and marketing perspective, the advantages of automated telephone services are clear. IVR and cloud telephony capabilities enable businesses to reduce costs while providing more features and services. Yet, no matter how high the efficiency projections for automated telephone services soar, the bottom line needs to result in customers on the other [...]
One common goal of all marketers, and all businesses for that matter, is to cut costs while increasing service. The good news is that when it comes to phone services, businesses can actually realize this goal by simply migrating to a virtual call center through a cloud-based service like Ifbyphone. Ifbyphone’s Cloud Telephony Blog describes [...]
