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There are, no exaggeration, hundreds of companies producing food that focuses on health and nutrition. Hundreds. These include big players, small start-ups, and everything in between. There are also innumerable examples of companies which have attempted to make themselves known and accomplish something positive for the world through that effort known as cause marketing. Even [...]
I know this puts me in the minority of adults on Earth, but I don’t drink a whole lot of coffee. It makes me nervous to become reliant on an external stimulus that so significantly affects something as important as my sleep schedule. I know that reveals more about me than it does about coffee, [...]
Like most other fields, marketing has felt the effects of the green movement. People care about energy consumption, about sustainable processes, about organic foods, and about a few dozen other points on the green checklist. With everyone making the green claim, how’s an organic cereal company to differentiate itself from the crowd? Marty McDonald and [...]
We’ve spoken before about differentiation and specialization, but I’d like to revisit the issue in light of some new information, which represents something of the opposite approach. This new information, believe it or not, comes in the form of soy sauce-flavored Kit-Kat bars. Let’s read all about it, courtesy of AdAge: Western marketers are adept [...]
John Jantsch did an important thing this week. He got me thinking about how businesses can become special. Jantsch accomplished this by writing the following words: The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The [...]
