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Many pundits reacted with amusement to the very idea of the SEO industry, to the fact that Google had become so influential that a thriving business sector arose to manage the search giant’s secret algorithm. However, with news that Facebook has very recently passed Google in “time spent,” a metric that measures the total amount [...]
Is it possible for humans to decide that technology has become too all-encompassing, too bothersome, too invasive? Yes, of course. Is it possible that we’ve reached that point already? I’m starting to think that maybe we have. I’ve been thinking about these issues in light of the news that teens, according to a survey conducted [...]
You wouldn’t know it from the marketing buzz generated by some really top-notch advertising in recent weeks, but Nike is not an official sponsor of the 2010 World Cup, set to kick off on June 11. The official apparel sponsor for this tournament is Adidas, a distinction the German-based company has held since 1970. Nike [...]
While brands run to Facebook, investing tons of money and resources to build up their community of fans, the questions abound. How does a company measure the value of their constant Facebook marketing initiatives? What is a company’s liker base really worth? Let’s discuss two ways of investigating the value of your Facebook marketing campaign [...]
You can’t claim that JetBlue isn’t willing to try new things. We spoke just last week about the company’s attempt to create a user-generated experiential ad campaign in order to avoid disrupting customers from the activities that they’d rather be doing. And we noted the problems the company might run into by following this approach. [...]
Mother’s Day is happening again this year. On this Sunday, in fact. You have about 48 hours left to buy flowers. With that out of the way, let’s take a look at how one of the big players in the Mother’s Day game is updating its approach to fit the realities of the 21st century. [...]
The idea “location, location, location”… really hit my mind after yesterday’s announcement of Cloudvox’s new web app to find the location of any phone number. I started thinking about how new technologies and marketing plans are going back to the basic realization that people’s lives still revolve around the location in which they live. The [...]
We’ve seen that it’s critically important to wade through the vast troves of data available about your website, cutting through to essential (and actionable) metrics and stats. But that’s not to say that small changes to your website can’t have massive effects on your business. I can’t for the life of me remember where I [...]
OK, so let’s say you followed Einstein Bros.’s example, distributed a free bagel coupon through Facebook, and earned a few hundred-thousand additional Facebook fans. Mashable’s Matt Silverman formulates the crucial follow-up question in a clear way: “What are your fans looking for on a social network that they can’t get from your business website?” Silverman [...]
What’s the best way to build your Facebook fan-base? If you’re struggling for ideas, you could always start giving away bagels. It seems to have worked for Einstein Bros. Bagels. From a Fast Company article: Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, [...]
According to an interesting Reuters article, Facebook may have already become a technological “lock.” Let’s go straight to Reuters’ description of why Alyssa Ravasio stayed committed to Facebook despite her annoyance at the social networking site’s unpredictable privacy settings: Tech-savvy Ravasio, a 21-year-old UCLA student designing her undergraduate degree around the Internet’s impact on society [...]
