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You’re about to start running a phone marketing campaign. You outline the following scenario: Goal: to call potential customers. Harmful side effect: unwanted callbacks. Warning: Do Not Block Your Caller ID! If you find yourself blocking the caller ID on your phone before placing business phone calls, then you should head over to Ringio’s blog [...]
As a writer about phones and marketing, the challenge of conveying the benefits of technology to the broader public hits close to home. That’s one of the reasons that I admire Google. To my mind, one of Google’s greatest contributions is their ability to make a sophisticated technology easily accessible to the non-techie public. Here’s [...]
Amidst this past summer’s brawl over whether Apple would accept the Google Voice app, Google promised that it would bring Google Voice to the iphone “one way or the other,” in the words of Vic Gundotra, the vice president of engineering for mobile apps at Google. Today, Google delivered their promise with Google Voice’s release as [...]
Trust plays a central role in a company’s willingness to migrate services to the cloud – despite the cloud’s financial benefits. The traditional question usually expresses the tension as follows: how much control is your company relinquishing by allowing a service to manage your most valuable information in hosted data centers, as opposed to in [...]
Since the beginning of the month, the relationship between two new releases struck my mind: one, Google’s Nexus One and the other, Pocket Dictate, a new iPhone app. In terms of their practical functions, these two releases are worlds apart – one a new smartphone released by Google, and one a new iphone app that [...]
The anticipation of hearing this upcoming year’s Keynote Speakers at IT EXPO 2010 was tremendous. But the announcement matched mine and others’ anticipation with quite impressive Keynote Speakers that you won’t want to miss. The speakers include: Craig Walker from Google Voice, Jeffrey Rodman from Polycom, Mathew Oommen from Sprint, and Chistopher Dean from Skype.
Question of the Month: Did Apple Really Reject Google Voice? But, as Phone Marketing Insider, I have a different question… The Blogosphere has been going crazy this month over Apple’s seeming rejection of Google Voice’s iphone application at the end of July. While Apple claimed that the Google app duplicated features on the iphone, articles [...]
Businessweek posted an interesting analysis on Google Voice and Ring Central, called “Services that Eliminate Telephone Tag.” Erik Hesseldahl calls both of these services “call management.” They are both geared towards not missing calls, routing calls to the right numbers, and sending calls straight to voicemail. They are about “arranging call connections.”
