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According to TechCrunch, Google’s conducting focus groups in Dublin today to research social networking. After all of my Google searches this morning, trying to find out why Google chose this research method, I’ve come up with nothing. So, I’m turning to you, our marketing readers for some comments. The commenters on TechCrunch and Twitter don’t [...]
BP, as we’ve seen, has taken out ads in several of the country’s most widely read newspapers, taking responsibility for the ongoing oil spill in the Gulf of Mexico, promising that it will do what needs to be done to make things right. But, in a sign of where opinions are made these days, the [...]
Google’s acquisition of Global IP Solutions, a VoIP video conferencing provider, will now expand the voice capabilities of the big Internet search and advertising giant. Following Google’s Gizmo5 acquisition and Google’s Voice Services, the question becomes, “Where is Google headed now?”
For the VoIP industry, Google’s new VoIP acquisition is obviously big news. But what about [...]
Yes, you probably already realized that your marketing campaigns send a strong message about your company. And if not, I hope yesterday’s post made you consider just that point. But did you also know that your old campaigns, just like zombies, never die? And that your advertising can also represent really important ideas about racism, [...]
Zemoga is a really interesting Colombian-based digital innovation company, whose clients include some big names: Sears, Toyota, HBO, and more. Zemoga is a company that’s worth keeping an eye on, and it’s one that I’ve enjoyed watching over the past few months, not least because they host a fascinating blog, From Bogota with Love, which [...]
James Surowiecki, who writes The Financial Page for The New Yorker, marks the occasion of Apple’s impending release of its iPad–which, even priced more modestly than many had expected, is still significantly more expensive than its putative competitors–by examining the company’s strategy of producing only high-end products. Let’s hear from Mr. Surowiecki:
For Apple, which has [...]
We’ve seen that it’s critically important to wade through the vast troves of data available about your website, cutting through to essential (and actionable) metrics and stats. But that’s not to say that small changes to your website can’t have massive effects on your business. I can’t for the life of me remember where I [...]
And here I thought Twitter was simply the best way to filter the internet. It turns out to be so much more. Let’s jump right in and see how Chris Brogan uses Twitter’s search function:
Do you need to find more case studies? Here’s a simple search for case studies: http://search.twitter.com/search?q=”case+study”+filter:links
Do you want to know who’s [...]
Have you ever heard of Google’s Wonder Wheel? I sure hadn’t–that is, until John Jantsch wrote a fascinating post about gleaning valuable information from this alternative visual search display. (The above photo is the Wonder Wheel for a simple search of phonemarketinginsider.) According to Google, here’s what the Wonder Wheel is:
We’ve discussed already the theory of Super Bowl commercials and the ways in which social media has changed Super Bowl advertising, but how did the aired commercials actually do?
Super Bowl ad reviews might just be the next great American growth industry. AdAge has helpfully collected eleven published responses, both within the ad industry–from tracking companies [...]
A real-time voice translation is in the works at Google. In the words of Electronisca, here’s the details:
Google on Sunday revealed that it could be the first to enable voice-to-voice translation for phones. Using the existing text conversion and voice recognition its search and from Android, the company is developing a system that could recognize a spoken [...]
