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With reviews and comparisons about the iPhone and Android popping up, you’re probably wondering why I’m writing yet another one. Yet, yesterday’s post on Irv’s Blog, written by the Ifbyphone CEO, adds a completely different angle to the mix. Irv’s analysis relates to the general dilemmas of the marketing world. He transcends the minutia of [...]
You’re about to start running a phone marketing campaign. You outline the following scenario: Goal: to call potential customers. Harmful side effect: unwanted callbacks. Warning: Do Not Block Your Caller ID! If you find yourself blocking the caller ID on your phone before placing business phone calls, then you should head over to Ringio’s blog [...]
Ever since the iPad has been released, people have been talking about the relationship between all of Apple’s products: the laptop, the iPhone, the iPod touch and now the iPad. Where will the iPad fit in? What most of us didn’t know until yesterday, however, was that Apple’s plans for the order of creating these [...]
Google’s new announcement of the plugin for web users to opt-out of Google Analytics tracking sparks mixed feelings for many users. (See the full information at Google’s Privacy Center.) Take the editor in chief of SearchEngineLand, for example. In a article yesterday, The Death of Web Analytics: An Ode to the Threatened Referrer, he confessed, [...]
Despite or perhaps in light of the flattening of the world in global business, did you ever seek the connection between a phone number located on a browser and that phone number’s location? As of today, you can fulfill this curiosity, for FREE, with Cloudvox’s launch of their new Digits API (check it out at [...]
How many customers are you trying to please at once? The question of your target audience and how to satisfy that audience challenges product based and service based companies alike. On one end of the spectrum stand companies that attempt to market how all customers how they can benefit from one all-purpose solution. On the [...]
I like to think of lead generation in terms of three stages. The marketing goal to increase prospective consumer interest in your product or service offering. Businesses with websites often speak of the goal to increase the quality and quantity of lead generation, sales conversions from your website, or more specifically phone call leads. The measurement tools that [...]
James Surowiecki, who writes The Financial Page for The New Yorker, marks the occasion of Apple’s impending release of its iPad–which, even priced more modestly than many had expected, is still significantly more expensive than its putative competitors–by examining the company’s strategy of producing only high-end products. Let’s hear from Mr. Surowiecki: For Apple, which [...]
Just two days ago, we talked about analyzing the benefits of business partnerships and acquisitions. Today, Ifbyphone and Cloudvox put out a press release announcing the “first fruits of their combined platform.” We ended our last post about business partnerships saying, “Inevitably, press releases [about partnership or acquisition announcements] highlight the gains of each side [...]
As a blogger, I often struggle to engage readers in my posts. Discovering creative ways to actively engage customers is not a goal unique to the blogging world. Any business that interacts regularly with its customers can relate to this sentiment. Even when the perfect solution surfaces, the required technical knowledge or the high expense [...]
