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Just the other day I was catching up on last week’s episode of Modern Family–how great was Jay slapping those chickens?–when I noticed that one of Hulu’s interspersed commercials was asking me to type in my name. I suppose that I’m a generally suggestible sort of guy, so I complied. The internet used this information [...]
Hey, remember how we keep talking about how interactivity is the next big thing in marketing, communications, and media? The repeated attention we’ve devoted to this topic is justified. You can never speak too much about the next big thing. But it may be time to change the formulation, just slightly. We might need to [...]
I’m fairly young. But I still remember a time when the internet was mailed to my parent’s house on CDs, when we ordered a second phone line so that we could receive calls while someone was using AOL, and when, before all that, there was no internet at all. I’m part of the last generation [...]
Mother’s Day is happening again this year. On this Sunday, in fact. You have about 48 hours left to buy flowers. With that out of the way, let’s take a look at how one of the big players in the Mother’s Day game is updating its approach to fit the realities of the 21st century. [...]
Another week, another installment of what can now be considered our long-running series on updating billboards. If it seems like Europe gets all the good interactive billboards, well, you may be right, because this latest instance comes to us courtesy of the Netherlands. According to Mashable’s Barb Dybwad: The goal of the PSA is to [...]
Sometimes things in life just work out. This is no less true for bloggers as it is for regular people. The only difference is that in the blogging world, these fortuitous events have more to do with coming across great content that you know will fit in perfectly on your site. Today is one of [...]
Seth Godin recently directed his readers to what is a really wonderful speech delivered by a certain Mr. Clay Shirky, in which the speaker describes the way in which our old friend the sitcom masked the cognitive surplus available in our societies. You can watch the video at the end of this post, but for [...]
