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As someone who’s in the business of selling textbooks, I know that convincing a professor to adopt a new book for her classes is a long and arduous process. There are several good reasons for this. For one, there’s a certain comfort that comes along with using a product you’re familiar with. And don’t underestimate [...]
Is there anything a phone can’t do? The answer to that question is, in most cases, no. There is, in all likelihood, nothing that a phone can’t do. After living in New York City for more than five years, I’ve become accustomed to certain realities of the city life. 24-hour bodegas, free festivals, and high [...]
With every business on earth now running its own blog, Twitter account, and Facebook page there’s no excuse for any company not to develop a real narrative, explaining why it exist, what motivates it, and why it’s unique. This media allow for a story more developed than one limited to an About Us page on [...]
It’s something that we speak about here often enough: the importance of landing on a strategy before registering for and devoting resources to the latest social media trend. It’s hard for a blogger to say this, but what if we were wrong? Lee Odden, Online Marketing Blog, wrote to some of the biggest names in [...]
Here’s a subtle way of marketing that’s so subtle and so good that we, or at least I, wouldn’t ever think that this is marketing. (This, by the way, is when you know that marketing is really good.) But that’s why we have John Jantsch, to remind us of things that are so simple that [...]
And here I thought Twitter was simply the best way to filter the internet. It turns out to be so much more. Let’s jump right in and see how Chris Brogan uses Twitter’s search function: Do you need to find more case studies? Here’s a simple search for case studies: http://search.twitter.com/search?q=”case+study”+filter:links Do you want to [...]
John Jantsch did an important thing this week. He got me thinking about how businesses can become special. Jantsch accomplished this by writing the following words: The idea of differentiation and standing out in whatever industry you are in is such an important concept that I take the opportunity to write about it frequently. The [...]
Have you ever heard of Google’s Wonder Wheel? I sure hadn’t–that is, until John Jantsch wrote a fascinating post about gleaning valuable information from this alternative visual search display. (The above photo is the Wonder Wheel for a simple search of phonemarketinginsider.) According to Google, here’s what the Wonder Wheel is:
