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I have to admit that even before my marketing career, I fell into the category of Super Bowl watchers that are more interested in the entertaining commercials than in the game itself. While die hard football fans may use the commercials as an opportunity to get something to eat or drink, I take my breaks [...]
Google’s new release, announced yesterday, enables advertisers through Google’s TV ads for television campaigns to use Google’s toll free numbers to track phone leads back to the TV campaign. This new release captures the same appeal as Ifbyphone’s Call Tracking video in yesterday’s post. The lesson for advertisers is simple – if you are investing [...]
Ifbyphone, a leading provider of cloud telephony, recently created the following video, and mentioned it in their blog. The cartoon animation’s depiction of call tracking is about as simple to watch as a TV cartoon. Sometimes its the witty but short cartoons that really connect readers to a message. The message here is about the [...]
Marketers use web analytics tools for tracking online conversions quite popularly. But in order to get a full picture of where the business and customers are coming from, excellent marketers must also find ways to track offline conversions.
